Hyundai tweaked its German, Japanese rivals with Super Bowl spot for Genesis
Thirty seconds at a hundred-thou per second for 3 million bucks per commercial is a carefully considered advertising expenditure (some call it an investment) anytime, but especially in to-day’s gloomy economic environment.
Commercials have become almost as important as the game itself to marketers with hype and hyper promotion. Over the past 43 Super Bowl broadcasts though, automotive commercials have been significantly lackluster, never ranking high with consumers. It’s doubtful this years efforts will be any different in on of the most exciting Super Bowl games.
Here’s my twitter style review of the in-game commercials.
Audi
Fast moving, four decade chase that’s fun to watch has precise marketing message finish. Vis-ual subtleties and sound add interest and excitement.
Hyundai Assurance – 2 versions
Brilliant marketing, strategically created commercials offer help to the financially distressed very effectively.
Hyundai Genesis COTY
Excellent, somewhat evocative commercial using international brands managers’ frustration over Hyundai’s award winning Genesis sedan; brand pronunciation info was a nice payoff.
Toyota Tundra
Big truck, big demonstration thru big fire and heat for hope of big impact for 2010 model. Big bomb.
Toyota Venza
Odd, really odd visuals, weird cuts and dopey copy with nonsensical tag line, are you Venza? Don’t think so.
Bridgestone Moonbuggy
Futuristic supped-up lunar buggy speeds around with hip hop audio as new go anywhere Bridgestone’s are moon jacked. Flat tire result.
Cars.com
Boy genius needs car buying help. Dumb.
Where these commercials worth the money? Will they motivate consumers into dealers stores? Probably not.
All Super Bowl commercials can be seen at www.hulu.com