Cute Sometimes Sells, Often Amuses

Cute Sometimes Sells, Often Amuses

Starting this summer, BMW’s specialty car brand will aim way down market with two mini-Minis for tots or toddlers. This blatant commercial from Mini is getting past our normally flinty eyed editor because we wanted to run the pictures, as well as mini protest...

Marty’s Marketing Minutia

Country Music Video Dramatizes Plight of Detroit’s Auto Workers I’m not a big fan of country music, other than Willie Nelson, but there’s a recent country music video homage to the Detroit’s devastating automobile industry’s economic and...
April Auto Sales Showing Little Momentum

April Auto Sales Showing Little Momentum

The good news?  The new car market appears to have bottomed out, in March, according to a report by J.D. Power and Associates.  The bad news is that sales, during the first 16 days of April, were just holding pace with the dismal volumes of the first quarter. If the...
Fiat Reports First Quarter Loss of $536 million

Fiat Reports First Quarter Loss of $536 million

While the Auto Task Force of President Obama has endorsed a takeover of Chrysler LLC by Italian carmaker Fiat, the group’s own first quarter results call into question the health of one of Europe’s leading small car makers. Fiat SpA in Turin this morning...
GM To Idle Plants for 9 Weeks

GM To Idle Plants for 9 Weeks

There’s a mystery to the news of the morning.  What is so far known is that General Motors, facing the immediate threat of bankruptcy, and the more extended problems caused by the massive slump in car sales, plans to idle the majority of its U.S. assembly...
First Drive: 2010 Nissan 370Z

First Drive: 2010 Nissan 370Z

It was great to see the new Nissan 370Z unveiled at the L.A. Auto Show, last November, but I was left with one nagging question: would it live up to its predecessor, a truly exciting and affordable sports car? To be honest, I was not instantly enchanted by the looks...
An Eco-Driving Primer

An Eco-Driving Primer

It’s not easy getting 30 mpg.  Especially not if you’re driving the new 2010 Toyota Prius, which is rated at a combined 50 miles to the gallon.  But with my afternoon driving partner, that’s precisely what we set out to do, breaking just about every...