Chrysler Sales Dive 48% in April

Chrysler Sales Dive 48% in April

Bankrupt Chrysler LLC experienced the kind of sales performance in April that caused its financial difficulties in the first place, as sales dropped to 43,138 vehicles, or -48%, compared with 83,348 a year ago. Year-to-date sales dropped to 323,890 vehicles, compared...
Ford Motor Sales Drop 31% in April

Ford Motor Sales Drop 31% in April

Ford, Lincoln and Mercury sales totaled 129,898, down 31% compared with April 2008.  Retail sales were down 32% compared with a year ago ,and fleet sales were down 30%. Mustang dropped 50% and F-series dropped 43%. Year-to-dates sales plunged 40%, or 300,000 vehicles,...
General Motors U.S. Sales Plunge 34% in April

General Motors U.S. Sales Plunge 34% in April

Declining sales continues to be the trend at General Motors in the United States, with sales off -34% in April. The company wholesaled 173,007 vehicles. GM total truck sales (including crossovers) of 102,032 were down 28% and car sales of 71,775 were off 41% compared...
Marty’s Marketing Minutia

Marty’s Marketing Minutia

My first new car and first car ad account was Pontiac I was recruited and came to work in the Hills of Bloomfield for MacManus, John and Adams (MJ&A), not to work on one of the agency’s General Motors accounts — Pontiac, Cadillac, GM Corporate and Mr....
What Next, Chrysler?

What Next, Chrysler?

And now what? In his news conference, on Thursday, President Barack Obama suggested that despite forcing Chrysler LLC into bankruptcy, the company’s future is bright. “The necessary steps have been taken to give one of America’s most storied companies a new lease on...