Marty’s Marketing Minutia

More BMW Changes: Mini Appoints Dutch Shop for International Campaigns Last week while attending the third annual Mini United 50th anniversary bash in England, (more about this later) I met briefly with Herr Dr. Andeas-Christoph Hoffman, head of Mini’s marketing...
Q&A: GM Vice Chairman Bob Lutz

Q&A: GM Vice Chairman Bob Lutz

It’s down to the proverbial wire for General Motors. Within the next several days, the automaker will either work out a last-minute settlement with bondholders or face a historic bankruptcy filing. To some, bankruptcy or not,  there’s an equally...
Treasury Changes Offer to Balking GM Bondholders

Treasury Changes Offer to Balking GM Bondholders

With part carrot and a larger stick the United States Treasury Department has put a new deal on the table for the GM bondholders who refused to go along with a debt-for-equity swap that expired yesterday. Treasury now says accept the 10% stake in a reorganized GM and...
More BMW Ad Agency Changes

More BMW Ad Agency Changes

It’s a win one, lose one scenario for the Austin, Texas-based, Omnicom advertising agency. Just a week or so ago the shop won the BMW’s global creative account  as reported here in TDB in a Friday column. Today they got the bad news. The media planning and...
UAW Vote on Revised GM Contract Proceeding

UAW Vote on Revised GM Contract Proceeding

Members of the United Auto Workers Union are expected to vote to accept more concessions as part of revised contract with General Motors Corporation, including a ban on strikes until 2015. GM needs the concessions to survive and the union has no choice but to give...
Visteon Goes Bust

Visteon Goes Bust

After a series of narrow, 11th hour escapes, the clock finally struck for long-troubled auto supplier Visteon Corp., this morning, the company announcing it is filing for Chapter 11 bankruptcy protection. The one-time Ford partsmaking operation has been in trouble...
Merkel Mute on Opel’s Suitors after late Meeting

Merkel Mute on Opel’s Suitors after late Meeting

German Chancellor Angela Merkel met this evening at the Chancellery with German and U.S. government officials, representatives from General Motors Europe and Opel’s potential buyers. Bidders for the cash starved Opel brand include Fiat SpA, Canadian autoparts...
First Look: 2010 Cadillac SRX and CTS wagon

First Look: 2010 Cadillac SRX and CTS wagon

There was a time, not all that many years ago, when General Motors’ Cadillac division seemed on a roll.  It received initial raves for the edgy styling of its first CTS sedan and promised to follow with a wave of additional products sharing the so-called...
Chrysler’s Proposed Viper Sale Has No Takers

Chrysler’s Proposed Viper Sale Has No Takers

In a bankruptcy court filing Robert Nardelli, CEO of Chrysler LLC, says that the company recently offered for sale its entire Conner Avenue plant in Detroit, the facility that manufactures Dodge Vipers and engines,  and the entire Viper business for only $10 million....
GM Board To Meet as Bondholders Refuse Swap

GM Board To Meet as Bondholders Refuse Swap

General Motors Corporation announced this morning the expiration of its exchange offers for $27.2 billion of its unsecured public notes that began on April 27, 2009. GM also said that no further tenders of notes will be accepted and any notes previously tendered...
More Market Gloom for May?

More Market Gloom for May?

We’ve been hearing and seeing a bit of good economic news, lately.  Despite a pre-holiday slump, Wall Street is showing strong form and consumer sentiment seems to be gaining ground, as well.  Could the U.S. automotive market be far behind? If preliminary,...
Decision Day in Court for Fiat Takeover of Chrysler

Decision Day in Court for Fiat Takeover of Chrysler

Judge Arthur Gonzales sitting in the U.S. Bankruptcy Court for the Southern District of New York will determine starting tomorrow morning if the sale of virtually all of the good assets of bankrupt Chrysler LLC to Fiat SpA will proceed. If he doesn’t approve,...