Marty’s Marketing Minutia

Marty’s Marketing Minutia

When the most famous words in motorsports, “Gentlemen and Lady … START YOUR ENGINES” are proclaimed, Middle America’s iconic race, the Indianapolis 500 gets underway with some classic touches. Jim Nabors will sing Back Home Again In Indiana,...
Fuel Prices Soar Again

Fuel Prices Soar Again

“Ouch,” said Kim Paterno, a suburban Detroit saleswoman, as she pulled up to the pump at Sunny’s Sunoco, in Pleasant Ridge, Michigan.  “It seemed like fuel prices had settled in under two bucks for such a long-time,” she said, almost...

UAW, GM Reach Tentative Settlement

The UAW has reached a tentative understanding with the U.S. Treasury and General Motors on an addendum to the 2007 UAW GM collective bargaining agreement.  Details are being withheld pending explanation and ratification meetings for UAW GM members, which are in the...
First Look: Volkswagen Golf Estate

First Look: Volkswagen Golf Estate

The fourth variant of the  new Golf goes on sale in Europe this week, the station wagon or Estate version. While wagons are out of fashion in the U.S., they are wildly popular overseas – VW sold more than 95,000 Estates in 2008 alone. So it’s not...
A Diesel Running on Gasoline is Just as Sweet

A Diesel Running on Gasoline is Just as Sweet

The battle between the Otto cycle and the Diesel cycle in auto engines goes back more than 100 years. Diesels have a fuel economy advantage, roughly 20%, compared to traditional gasoline engines largely because of a higher compression ratio needed to ignite the fuel...
First Look: VW Scirocco R

First Look: VW Scirocco R

With 265 horsepower, the R is without question the most powerful version of the Scirocco family.The latest Volkswagen Scirocco debuted this morning at the starting line of the Nürburgring 24-hour race in Germany. The Scirocco R is immodestly called “a sports car...
At Least Three Bids Received for GM’s Ailing European Operations

At Least Three Bids Received for GM’s Ailing European Operations

At least three potential buyers have submitted bids that could lead to their acquiring all, or at least a substantial stake in General Motors’ ailing German subsidiary, Adam Opel GmbH.  Close sources say a fourth bidder may have submitted an offering of its own...
Is Satellite Navigation About to Crash?

Is Satellite Navigation About to Crash?

“Please, turn left in one-quarter mile.” By now, almost anyone with an automobile has become familiar with satellite navigation.  It’s made it possible for motorists all over the world to find remote and obscure locations – and forget how to...