Two More Hybrids Coming from Honda

Two More Hybrids Coming from Honda

Honda Motor Company this morning in Tokyo confirmed plans to begin sales of a CR-Z hybrid model in February 2010, with a hybrid version of the Fit following before the end of the year. “We want to focus on how quickly we can widen our hybrid lineup,” said...
Whither Buick, as GM Reinvents Itself?

Whither Buick, as GM Reinvents Itself?

This is what’s known as a speculative story, an effort by a long-time automotive journalist to polish the dust off the crystal ball and look into the future. Everyone knows that crystal balls are notoriously fickle — ask any gambler — and I may look...
Q&A Chevrolet General Manager Ed Peper

Q&A Chevrolet General Manager Ed Peper

There was a time, not that many decades ago, when General Motors controlled more than half the U.S. automotive market.  Today, the company that has just re-emerged from bankruptcy is down to barely 20%, and the automaker expects to give up a few more points of share...
Chrysler Can’t Sell Viper and Decides To Keep It

Chrysler Can’t Sell Viper and Decides To Keep It

Late this afternoon Chrysler Group LLC announced that production of the Dodge Viper SRT10 and its V-10 engine will continue at the Connor Avenue Assembly Plant, where they have been built since 1995. In a bankruptcy court filing back in May the company said there was...
Buick Has its LaCrosse to Bear

Buick Has its LaCrosse to Bear

It’s the biggest automotive brand in China.  Here at home, it’s barely an asterisk on the sales charts.  Do Chinese consumers know something that American auto buyers don’t? Buick is betting they do, and hopes to increase awareness in the U.S., a...
Chevrolet the “Main Dog” in GM Turnaround

Chevrolet the “Main Dog” in GM Turnaround

For all the financial wizardry, and the $50 billion in federal aid, that helped pull General Motors through bankruptcy, the company’s long-term success could come down to one word, “Chevrolet.” You can’t cost-cut your way to prosperity, GM CEO...
Marty’s Marketing Minutia

Marty’s Marketing Minutia

Jay Leno, car enthusiast and comic turned pitchman introduces new Jaguar As reported in The Detroit Bureau by Paul Eisenstein, Jaguar held a verrrrry fannnncy gala at London’s bastion of modern art, the Saatchi Museum to introduce the new Jaguar XJ.  Jay Leno,...
General Motors Company Arises from the Ashes

General Motors Company Arises from the Ashes

General Motors Company, or the new GM, is abandoning the old way of doing business that drove it into bankruptcy, according to its CEO. He also will streamline its organization, focus on “best in class” products and attract enough customers to stop its...
Lutz is Back at GM

Lutz is Back at GM

With General Motors set to emerge from bankruptcy, Friday, barely six weeks after filing for Chapter 11 protection, a familiar name also is set to return to the company: Bob Lutz. Sources tell TheDetroitBureau.com that “Maximum Bob” will take on a new role...