Marty’s Marketing Minutia

Marty’s Marketing Minutia

Please buy and try our cars, please! Pretty please! Business recessions are first cousins to death and taxes – they come with regularity but are not predictable. Many years ago in a business downturn, some unknown, but clever retailer, a men’s shoe store proprietor,...
Nissan Recalls Models with Bad Chinese Parts

Nissan Recalls Models with Bad Chinese Parts

Nissan North America, Inc. is recalling  2009 and 2010 Altima and Maxima passenger cars because of a defective Chinese-made part. More than 26,000 vehicles are involved at this time. The National Highway Traffic Safety Administration says the upper front strut...
The 2010 Union-Made Vehicles List Now Available

The 2010 Union-Made Vehicles List Now Available

UAW members working in the domestic auto industry, said UAW President Ron Gettelfinger, “are pleased to see a recent Consumer Reports survey, which shows that four out of five new car buyers are likely to consider an American brand when purchasing a vehicle. The...
Daimler’s Dieter on the Bubble?

Daimler’s Dieter on the Bubble?

The global automotive Great Recession could easily claim another high profile executive as the speculation intensifies in the German press that Daimler AG’s chief executive, Dieter Zetsche, is about to get the boot. Daimler has it is share of challenges in recent...
Feds May Break Rules on GM Retiree Pension Plan

Feds May Break Rules on GM Retiree Pension Plan

The U.S. Department of Labor’s Employee Benefits Security Administration (EBSA) this morning announced a a request for an exemption that — if granted — would allow the General Motors Company to transfer company securities including common stock,...
Mazda2 Sub-Compact Headed for U.S.

Mazda2 Sub-Compact Headed for U.S.

Mazda North America is finally setting aside its reservation about the size of the potential market and plans to begin importing the subcompact Mazda2, staring late in 2010. By that time it will not only face competition not only from  the successful Toyota Yaris,...
2009 Frankfurt Motor Show Round-Up!

2009 Frankfurt Motor Show Round-Up!

The press days are over, and the public is spilling through the turnstiles at the 2009 Frankfurt Motor Show.  But if you can’t make it to the sprawling Frankfurt Messe, don’t fret.  TheDetroitBureau.com was there and has in-depth coverage of all the...
American Axle Averts Bankruptcy

American Axle Averts Bankruptcy

General Motors Company has agreed to bailout American Axle & Manufacturing Holdings Inc. by giving the key supplier $110 million in exchange for an equity interest in the company it once owned. Critics have maintained GM sold American Axle for song at a corporate...
Toyota Orders Dealers to Check Floor Mats

Toyota Orders Dealers to Check Floor Mats

A California State Highway Patrol officer and three family members were killed when their loaner Lexus ES350 crashed at 100 mph after its accelerator froze from a misplaced floor mat. Toyota is now telling Lexus and Toyota dealers to inspect immediately their new,...
Ford Super Sizes Euro C-Max for 2012 N.A. Launch

Ford Super Sizes Euro C-Max for 2012 N.A. Launch

The Ford C-Max compact crossover that debuted at the Frankfurt Motor Show this year is notable not only for the addition of a seven-passenger version to the freshened five-passenger model, but it will be the first of gen 2.5 compact C-cars that will belatedly find...
Frankfurt Plugs In

Frankfurt Plugs In

In years past, the debut of the 2012 Mercedes-Benz SLS would have been something of the norm for the Frankfurt Motor Show.  True, at a price of around $300,000, the supercar is far from the mainstream, but in keeping with the emphasis on technology and performance by...
Volvo C30 Electric Car Confirmed

Volvo C30 Electric Car Confirmed

Volvo Car’s electrification strategy continues with its confirmation this morning that it is converting a small number of production C30 compact models to battery electric vehicles (EVs) for development and testing. The Swedish company previously announced that it...