International Road Safety Conference underway in Russia
Hundreds of representatives have gathered in the land of terrible drivers and worse roads, Russia, to attend the “First Global Ministerial Conference on Road Safety.” It’s sponsored by the United Nations World Health Organization to help reduce the number of deaths from auto accidents, which now number 1,300,000 worldwide.
Requested by the UN General Assembly, the event represents an opportunity to make progress on tackling a leading cause of death and disability. As many as 1000 government ministers, representatives of UN agencies, officials from civil society organizations, leaders of private companies, and many other road safety experts will attend.
Participants will draw attention to the need for action to address the large and growing global impact of road traffic crashes, review progress on implementation of the World report on road traffic injury prevention, and share information and good practices on road safety. It is anticipated that participants will issue a clear call for a Decade of Action for Road Safety 2011-2020.
This conference could propose international legislation covering road safety and the vehicle’s occupants and pedestrians.
Interestingly only 3 U.S. of 376 writers have been accredited for the conference, which could produce some changes around the world. Click Here for more info.
Another environmental commercial from DDB Sweden for VW
This is another in an interesting, entertaining and thoughtful commercials on conservation and ecological initiatives. Click Here.
Not your everyday garages
If you owned a personal fleet of exotic, classic or rare automobiles where is the best place to store and display them? In a garage of course. Ah, but the choice of style and design is practically limitless. More and more luxury homes are including the newest real estate status symbol – a luxurious garage. Click Here.
Infomercial for Snuggie drives sales for Subaru in Canada
Combine a blanket with sleeves, with the new Subaru Outback in a commercial and what do you get? According to Subaru Canada a 21.3% sales increase in the month of October noted Canada’s Marketing magazine. Click Here.
Best hybrid explanation commercial of the year
Electric motor and gasoline engine working together form the basis of hybrids, right? Well, here’s a Toyota commercial from Australia that gives a visual presentation anyone can understand. It was created by Saatchi & Saatchi. Click Here.
Cadillac narrow agency selection to final three
The GM division’s quest for a new lead creative shop has been narrowed to Bartle Bogle Hegarty, The Martin Agency and Publicis, Selection to be made in January.
Stars and BMW cars at opening of new restaurant in Lalaland
It’s a trifecta of interests. Noted celebrity chef Thomas Keller – a 30-year BMW owner — was opening his new in-spot for dining, Bouchon and BMW sponsored the gala event.
Given Tinseltown’s penchant for ecological and environmental interests As the exclusive automotive sponsor of the event, BMW provided a fleet of BMW ActiveHybrid X6 vehicles to some of the high-profile guests who attended the opening, including Pierce Brosnan, Julia Louis Dreyfus, Ludacris, Gilles Marini and Sex and the City creator Darren Star. Other famous faces at the star-studded event included Ryan Seacrest, Jay Leno, Larry King and Star Jones
BMW’s vice president of marketing, Jack Pitney, commented, “This partnership is more than just a chance to recognize one of our own. It is a perfect platform to showcase our involvement in one of the top leisure pursuits of BMW owners – fine dining.”
The new Bouchon restaurant is located in the Beverly Hills Gardens building at 235 North Cañon Drive, which includes the premiere of Bar Bouchon, featuring an extensive wines-by-the-glass and beer selection, as well as an array of small plate offerings.
Automotive foodies will recognize the names of Chef Keller’s additional restaurants — The French Laundry, Per Se, Ad Hoc and Bouchon Bakery. Wonder if Jack Pitney can get special reservations, don’t you?
Top 10 Cars of the Mad Men era
Hagerty, the country’s leading provider of collector car insurance, has put together its picks of the collector cars that the most powerful and influential professionals of the Mad Men era would have driven with their current value based on their collectible car price guide, Hagerty’s Cars that Matter.
- 1963 Buick Riviera ($28,000-$36,100)
- 1963 Corvette Sting Ray ($61,000-$74,000)
- 1961-63 Ford Thunderbird ($35,000-$45,000)
- 1961-63 Lincoln Continental Sedan ($18,000-$24,000)
- 1961 Chrysler 300G ($59,000-$67,000)
- 1963 Studebaker Avanti ($23,000-$31,000)
- 1962-63 Cadillac Coupe De Ville ($14,000-$20,000)
- 1962-64 Studebaker Gran Turismo Hawk ($27,000-$32,000)
- 1963 Buick Electra 225 ($13,000-$19,000)
- 1963 Ford Galaxie XL Convertible ($31,000-$36,000)