Marty’s Marketing Minutia

Marty’s Marketing Minutia

Borrell Associates Auto Advertising Outlook for 2010 Not good, but not that bad. The respected advertising research and consulting firm, which concentrates on online media annual report, is titled this time “Running on Empty.” Over the years, I have found the...
First Drive: 2010 Nissan Leaf

First Drive: 2010 Nissan Leaf

Every so often, the fate of an automaker winds up riding on a single new product.  For Nissan, the new Leaf could be exactly one of those vehicles. No, if the little 5-seat sedan, set to roll into showrooms next year, fails to attract enough buyers, the Japanese...
Mercedes-Benz ML450 Hybrid Finally Debuts in U.S.

Mercedes-Benz ML450 Hybrid Finally Debuts in U.S.

Next Monday, Mercedes-Benz will officially launch the ML450 Hybrid, the first European marque full Hybrid vehicle to be offered in the U.S. It is based on the technology developed by General Motors for its dual-mode Hybrid models, which the company subsequently...
Could an EcoBoost Shelby Mustang Be Coming?

Could an EcoBoost Shelby Mustang Be Coming?

An EcoBoost V8 Shelby GT500 Mustang? More power, less fuel consumption, lower emissions.  The claims for Ford Motor Co.’s EcoBoost engine seem almost too good to be true, but the automaker is ready to offer the technology in as much as 90% of its line-up by...
Should You Buy a New Car in 2009?

Should You Buy a New Car in 2009?

Legislation passed earlier this year to jump-start the economy includes a tax incentive for new car purchases that you should be aware of before the New Year arrives, according to Laurie Asch, Senior Tax Analyst for the Tax & Accounting business of Thomson...
Makers Deliver Better View From the Driver’s Seat

Makers Deliver Better View From the Driver’s Seat

Loaded with electronic features, cars are fast becoming smartphones on wheels, and that makes the view from the driver’s seat more important than ever. The dashboard is a focal point of competition, and automakers are embracing displays, designs, and development...
Milestones: Mitsubishi Three Millionth Car Produced

Milestones: Mitsubishi Three Millionth Car Produced

About 800 employees cheered the three millionth car assembled at Mitsubishi Motors North America (MMNA) as a rally red 2010 Eclipse GT was driven off the assembly line in Normal, Illinois recently. The Eclipse was destined for a dealership somewhere in the Midwest,...
Renault Revives Gordini, Electrifies Kangoo

Renault Revives Gordini, Electrifies Kangoo

New Gordini versions of the compact Twingo and Clio models will join the Renault Sport range next spring. It is the first time the name has been used in decades, and the cars are just editions of existing RS models with Gordini paint and stripes. Twingo Gordini RS...
Milestones: 20 Years of the Infiniti Luxury Brand

Milestones: 20 Years of the Infiniti Luxury Brand

Twenty years ago, Infiniti opened for business in the U.S. with 51 dealers and two models sharing the decidedly different looking showroom based on a Japanese Zen-like atmosphere that emphasized textures and materials and subdued colors. Hence, the “rocks and trees”...
Detroit Auto Show Adding “Electric Avenue”

Detroit Auto Show Adding “Electric Avenue”

The North American International Auto Show is getting charged up about electric vehicles.  The 2010 event, which opens to the public on January 16th, will feature a special, dedicated display of battery-powered vehicles, dubbed “Electric Avenue.” “Electrification” has...
GM Will Release Third-Quarter 2009 Results

GM Will Release Third-Quarter 2009 Results

General Motors Company plans to release its third quarter 2009 preliminary results on Monday morning, November 16, 2009. The newly restructured company has not published financial results since it entered the bankruptcy process earlier this year in May. The results...