BBDO Detroit Closing Shop

BBDO Detroit Closing Shop

Yet another Detroit advertising agency has taken a bullet as the Big Three makers rethink and realign their marketing strategies. BBDO Detroit, one of the largest agency serving the domestic makers, has been unable to reach what will, at best, be a scaled-back...
Jaguar Recalls New XF for Engine Stalling

Jaguar Recalls New XF for Engine Stalling

Jaguar Land Rover North America is recalling more than 2100 of its latest 2010 XF models with the 4.2-liter gasoline engine because of a “kinked” fuel pipe. The problem may stop fuel from being transferred from one side of the fuel tank to the fuel pump and cause fuel...
Cadillac Reportedly Plugs Converj into Line-Up

Cadillac Reportedly Plugs Converj into Line-Up

Though no one is going on the record – yet – reports have surfaced suggesting General Motors is ready to give Cadillac the go-ahead to put the highly-regarded Converj concept vehicle into production. First shown at the January 2009 North American International Auto...
Former Truck Lobbyist to Regulate Truck Safety?

Former Truck Lobbyist to Regulate Truck Safety?

It seemed like a victory for safety advocates when the Obama Administration agreed to review the rule that increased the hours truck drivers could be on the road while reducing their rest time. Critics have contended since 2003 that this Bush Administration regulation...
Toyota Facing Class Action Lawsuit Over Recall

Toyota Facing Class Action Lawsuit Over Recall

Citing 16 deaths and hundreds of injuries allegedly caused by a defect that can cause “runaway” vehicles, a California law firm has filed a national class action suit against Toyota. The lawsuit is the latest twist in a story the Japanese maker had hoped would go away...
Nissan Expands Sentra Brake Failure Recall

Nissan Expands Sentra Brake Failure Recall

Nissan North America is recalling more than 10,000 2009 Model year Nissan Sentra vehicles because of a defective master cylinder from Robert Bosch. Sentras manufactured from February 23, 2008 through April 18, 2008 are affected. This latest recall expands a previous...
Chrysler Disbanding ENVI But Maintaining EVs

Chrysler Disbanding ENVI But Maintaining EVs

Despite taking more than eight hours to brief the news media on its plans for the future, Chrysler and its new masters, Fiat, left some gaping holes, last week – notable among them, the company’s intentions, post-bankruptcy, for electric vehicles. Now, it seems, that...
GM Europe Head Resigns Over Opel Sale Decision

GM Europe Head Resigns Over Opel Sale Decision

Carl-Peter Forster will be leaving his role as head of European operations and “will advise” the company during the transition to find a new CEO, it was announced by GM today. Insiders say Forster was taken by surprise by the sudden reversal on Monday by...
Renault to Make an Electric Vehicle In Spain

Renault to Make an Electric Vehicle In Spain

Renault will manufacture starting in 2011 an electric vehicle (EV) based on Twizy Z.E. concept at Valladolid, 150 km north west of Madrid. The company says the EV is compact, nimble and practical, and will “fully meet all sustainable urban mobility needs.” Technical...
SEMA 2009: Running, But Not Quite On All Cylinders

SEMA 2009: Running, But Not Quite On All Cylinders

Veterans of the annual Specialty Equipment Market Association convention can gauge the gathering’s health like an old-school mechanic with stethoscope. Arriving in Las Vegas early Monday, the show’s last day for set up, taxi lines that in past years would...
Marty’s Marketing Minutia

Marty’s Marketing Minutia

Bring back Phil! Bring Back Phil! Bring Back Phil! Please! It’s been nine years since Philip Guarascio retired as vice president of corporate advertising and marketing of General Motors and, in my opinion, that void has never been filled. Phil was and is an...