It's going to take much more than a new logo.
Chrysler Group today reported a sales decline of 25% in November compared to what was also depressed month last year.
The company pointed out, however, that the Group’s market share increased slightly to 8.4% compared to October, based on a projected 11.0 million Seasonally Adjusted Annual Selling Rate (SAAR).
The Chrysler Sebring Sedan, Dodge Avenger, Dodge Journey and Dodge Grand Caravan all reported year-over-year sales increases.
However, car sales dropped 48% year-to-date and truck declined 24% in an overall market that is down roughly 24%. The flagship Chrysler brand declined 50%
The company has extended its sales incentives in an attempt to stop an industry-leading decline
2010 Model Year vehicles
Chrysler Brand
Beginning today, consumers purchasing select Chrysler vehicles can choose from:
- 0% financing for up to 60 months
- Consumer cash of up to $3,000
- All-wheel drive at no cost with the purchase of a Chrysler 300
- A no-cost DVD system with the purchase of a Chrysler Town & Country minivan
- Attractive financing rates and a no-cost service/maintenance program for 3 years/36,000 miles
Jeep Brand
- Jeep customers can choose from 0% financing for up to 60 months, consumer cash of up to $4,000 or attractive financing rates and a no-cost service/maintenance program for 3 years/36,000 miles.
Dodge Car Brand
- Beginning today, consumers purchasing select Dodge vehicles can choose from 0% financing for up to 60 months, consumer cash of up to $2,500 and all-wheel drive at no cost with the purchase of a Dodge Charger.
Ram Truck Brand
- The Ram Truck Brand is offering consumers various combinations of attractive financing and/or consumer cash, including 0 percent financing for up to 48 months or 2.9 percent financing for 60 months, or consumer cash of up to $2,500.
- Ram is also offering consumers 0 percent financing for up to 72 months or up to $5,500 in consumer cash on most 2009 Dodge Ram trucks.
All incentives are valid through January 4, 2010.