The newly reorganized company finished the year with 931,402 units sold, a decline of 36%.
Chrysler Group today reported December sales increased 36% compared with November 2009 as 20 of 24 vehicles posted sales increases for the same period.
The company also told dealers that virtually all of its vehicles will be covered by 5-year, 0% interest financing, and that taxpayer-owned GMAC had eased terms so that virtually every one will qualify.
U.S. sales for December of 86,523 units mean a decline 4% year-over-year. Overall industry figures for December are projected to come in at an estimated 11.3 million SAAR, which means the industry is up about 12% based on preliminary numbers, which underlines how far Chrysler has to go to turn things around.
The newly reorganized company finished the year with 931,402 units sold, a decline of 36% compared with 2008. Inventory is down 55% compared with December 2008, with 178,538 units in inventory, representing a 58-day supply.
Chrysler’s five year plan unveiled in February calls for a tight control of inventory, and the end of forcing vehicles on dealers, which at one point in the last year resulted in 150 days of inventory on lots, rather than the norm 60 days. The plan also calls for small, but steady increases in sales going forward.
Chrysler also announced the expansion of its “Invest in America” partnership with more than 90 million Credit Union members in the United States. The Credit Union member-preferred pricing program has been expanded to include all 2010 model year vehicles.
Chart follows:
| Chrysler Group U.S. Sales Summary Thru December 2009 | ||||||
| Month Sales | Vol % | Sales CYTD | Vol % | |||
| Model | Curr Yr | Pr Yr | Change | Curr Yr | Pr Yr | Change |
| Sebring | 4,437 | 3,572 | 24% | 27,460 | 71,663 | -62% |
| 300 | 4,452 | 3,707 | 20% | 38,606 | 62,352 | -38% |
| Crossfire | 0 | 110 | -100% | 499 | 2,021 | -75% |
| PT Cruiser | 736 | 1,823 | -60% | 17,941 | 50,910 | -65% |
| Aspen | 32 | 1,515 | -98% | 5,996 | 22,254 | -73% |
| Pacifica | 0 | 574 | -100% | 1,955 | 7,345 | -73% |
| Town & Country | 8,465 | 8,152 | 4% | 84,558 | 118,563 | -29% |
| CHRYSLER BRAND | 18,122 | 19,453 | -7% | 177,015 | 335,108 | -47% |
| Compass | 913 | 1,225 | -25% | 11,739 | 25,349 | -54% |
| Patriot | 2,759 | 2,597 | 6% | 31,432 | 55,654 | -44% |
| Wrangler | 6,798 | 7,048 | -4% | 82,044 | 84,615 | -3% |
| Liberty | 4,609 | 4,529 | 2% | 43,503 | 66,911 | -35% |
| Grand Cherokee | 4,097 | 5,504 | -26% | 50,328 | 73,678 | -32% |
| Commander | 1,634 | 2,188 | -25% | 12,655 | 27,694 | -54% |
| JEEP BRAND | 20,810 | 23,091 | -10% | 231,701 | 333,901 | -31% |
| Caliber | 5,289 | 2,896 | 83% | 36,098 | 84,158 | -57% |
| Avenger | 3,799 | 2,050 | 85% | 38,922 | 61,963 | -37% |
| Charger | 6,273 | 5,414 | 16% | 60,651 | 97,367 | -38% |
| Challenger | 2,536 | 2,602 | -3% | 25,852 | 17,423 | 48% |
| Viper | 44 | 152 | -71% | 482 | 1,172 | -59% |
| Magnum | 0 | 31 | -100% | 113 | 6,912 | -98% |
| Journey | 6,872 | 4,275 | 61% | 53,826 | 47,097 | 14% |
| Caravan | 8,563 | 6,927 | 24% | 90,666 | 123,749 | -27% |
| Nitro | 1,208 | 2,036 | -41% | 17,443 | 36,368 | -52% |
| Durango | 29 | 1,435 | -98% | 3,521 | 21,420 | -84% |
| DODGE BRAND | 34,613 | 27,818 | 24% | 327,574 | 497,629 | -34% |
| Dakota | 618 | 1,701 | -64% | 10,690 | 26,044 | -59% |
| Ram P/U | 12,014 | 16,618 | -28% | 177,268 | 245,840 | -28% |
| Sprinter | 346 | 1,132 | -69% | 7,154 | 14,600 | -51% |
| RAM BRAND | 12,978 | 19,451 | -33% | 195,112 | 286,484 | -32% |
| TOTAL DODGE | 47,591 | 47,269 | 1% | 522,686 | 784,113 | -33% |
| TOTAL CHRYSLER GROUP | 86,523 | 89,813 | -4% | 931,402 | 1,453,122 | -36% |
| TOTAL CAR | 26,830 | 20,535 | 31% | 228,685 | 406,125 | -44% |
| TOTAL TRUCK | 59,693 | 69,278 | -14% | 702,717 | 1,046,997 | -33% |
| Selling Days | 28 | 26 | 308 | 308 | ||
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New Incentives
Chrysler Brand
Beginning today, customers purchasing Chrysler brand vehicles can choose 0% financing for up to 60 months or 1.9% financing for 72 months through GMAC Financial Services, or consumer cash of up $3,000. In addition, customers who purchase a Chrysler 300 can receive “no charge” all-wheel drive. Also, customers who purchase a Chrysler 300 can choose a “no charge” HEMI engine in lieu of consumer cash or 0% financing.
Jeep Brand
Starting today, customers who purchase a Jeep brand vehicle can choose 0% financing for up to 60 months or 1.9% financing for 72 months through GMAC Financial Services or consumer cash of up $4,000. Current Jeep owners who purchase a Jeep Liberty, Commander or Grand Cherokee also qualify for $500 owner loyalty bonus cash.
Dodge Car Brand
Beginning today, customers purchasing Dodge brand vehicles can choose 0% financing for up to 60 months or 1.9% financing for 72 months through GMAC Financial Services or consumer cash of up $3,000. In addition, customers who purchase a Dodge Charger can receive “no charge” all-wheel drive. Also, customers who purchase a Charger can choose a “no charge” HEMI engine in lieu of consumer cash or 0% financing.
Ram Truck Brand
Starting today, customers who purchase a Ram truck can choose 0% financing for up to 60 months or financing as low as 1.9% for 72 months through GMAC Financial Services or consumer cash of up $3,500.
Leasing
Chrysler Group is offering attractive lease rates on several products, including:
- Jeep Wrangler Sport two-door 4×4 for $229 per month with approximately $2,800 due at signing
- Dodge Journey SE for $249 per month with approximately $2,800 due at signing
- Chrysler Town & Country LX for $289 per month with approximately $2,900 due at signing
- Ram 1500 Quad Cab ST 4×4 for $299 per month with approximately $2,900 due at signing