If you have to ask,you will not remember the Ramchargers or Pomona ...
Mopar announced this morning that a dress up package for the Dodge Challenger muscle car is now a factory installed option.
The exterior kit, $1,995 includes a body-color hood with scoop, body-color rear “Go-Wing” spoiler and strobe stripe graphics.
An interior appearance package ($945 for the automatic transmission and $780 manual) is also available and includes a T-handle shifter, bright pedal kit (automatic only), bright doorsill guards, premium carpet floor mats and a full vehicle cover.
Both options are available on SE and R/T models in the following colors: TorRed, Bright Silver Metallic, Brilliant Black Crystal and Bright White.
“We worked closely with Mopar to further enhance the appearance of Dodge’s modern-day muscle machine,” said Ralph Gilles, President and Chief Executive Officer – Dodge Car Brand.
“Our additional design cues effectively communicate the vehicle’s world-class handling, performance and cutting-edge technology,” he said.
The Mopar brand really emerged in the 1960s – the muscle-car era.
Dodge introduced the all-new 2009 Dodge Challenger last year before it filed for bankruptcy. Challenger was one of its small successes in an otherwise forgettable performance.
Mopar distributes 280,000 parts and accessories in more than 90 countries and is the source for all original equipment parts for Chrysler, Jeep, Dodge Car and Ram Truck vehicles.
Chrysler bought Dodge in 1928, and the need for a parts maker, supplier and distribution system led to the formation of the Chrysler Motor Parts Corporation (CMPC) in 1929.
Mopar (contraction of MOtor and PARts) was trademarked for a line of antifreeze products in 1937. It also was widely used as a moniker for the CMPC.
The Mopar brand really emerged in the 1960s – the muscle-car era. The Chrysler Corporation built race-ready Dodge and Plymouth “package cars” equipped with high-performance parts. Mopar carried a line of “special parts” for super stock drag racers and developed its racing parts division called Mopar Performance Parts to enhance speed and handling for both road and racing use.