Manufacturers Suggested Retail Price is $450.
The newly established Ram Truck brand at Chrysler Group today announced that it would begin offering customers a spray-on bedliner option for its 2010 model year 1500, 2500 and 3500 pickup trucks.
Dealers will be able to order the factory-installed upgrade beginning immediately. Manufacturers Suggested Retail Price is $450.
The spray-on option will be available on all Ram Truck trim levels – ST, SLT, TRX, Power Wagon and Laramie- all cab sizes (Regular, Quad, Crew and Mega) and all bed lengths (5-foot, 7-inch; 6-foot, 4-inch and 8-foot).
“Creating a stand-alone brand for Ram Trucks has allowed us to concentrate on how customers are using their trucks and what new features they’d like to see,” said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. (And the product line and marketing managers weren’t doing this before? The current Ram was introduced in 2008.)
“Spray-on bedliners are very popular with pickup owners, and we felt this factory-installed, factory-warranteed option would be a welcomed response to our customers,” Diaz said.
The new spray-on bedliners come with a 3-year, 36,000-mile warranty. They claim to offer owners a number of benefits, including: a 10-pound weight savings over drop-in bedliners; a reduction in noise, vibration and harshness (NVH); chemical and abrasion resistance; improved in-bed traction and an improvement in perceived value.
“We expect the spray-on bedliner could quickly become one of our most popular Ram Truck options,” said Joe Veltri, Vice President of Product Planning. “More than 90% of all truck owners want pickup bed protection, and spray-on bedliners are sometimes preferred over drop-in bedliners. Now Ram Truck offers both.”
Chrysler says it has extensively tested its spray-on bedliners for ultra violet light stability and surface adhesion. The protective material is sprayed to a standard thickness of 3 mm on horizontal surfaces — including the tailgate — and 2 mm on vertical surfaces.