It took three minutes for Neiman Marcus to sell out the 100 Camaro Convertibles.
Looking for that special holiday gift for your family gearhead? You might want to check out the annual Neiman Marcus holiday catalog for their special-edition 2011 Chevrolet Camaro Convertible.
Whoops, never mind. After getting a big send off on the NBC network’s Today Show, all 100 of the pony cars reserved for the highline retailer sold out three minutes after the order line was opened.
And that’s despite a stiff premium. The Neiman Marcus Camaro Convertible carried a list price of $75,000.
The limited-edition model was offered in an exclusive Deep Bordeaux paint with subtle, “ghosted” rally stripes. The canvas top was done in a complimentary color, with the windshield framed in a special silver matte finish.
Inside, the Neiman Marcus edition featured two-tone black and orange upholstery.
All 100 were powered by the SS model’s 6.2-liter V8, with buyers getting the choice of a 6-speed manual or 6-speed automatic.
But perhaps the biggest selling point was the chance to get the convertible well ahead of the hoi polloi. The Camaro ragtop was delayed by nearly two years due to the bankruptcy of a key supplier. General Motors had to find a replacement parts maker and do some re-engineering in order to get the car to market in time for next spring’s convertible season.