Marty’s Marketing Minutia

Marty’s Marketing Minutia

The announcement seems almost unreal, like a promo for the popular TV series, Mad Men, rather than an actual press release.  But after reading it a second and third time we realized this wasn’t a fictional ad agency shake-up but a very real parting of ways between two...
Has GM Set Nov. 17th As Date For IPO?

Has GM Set Nov. 17th As Date For IPO?

The timing of General Motors Corp.’s initial public offering of stock has been a closely guarded, if eagerly-anticipated, secret. But while GM officials have adamantly refused to discuss the time line for the IPO, former U.S. “auto czar” Steven Rattner may have given...
Just How Clean Is The Chevrolet Volt?

Just How Clean Is The Chevrolet Volt?

Just how green is the Chevrolet Volt?  Not nearly as much as you might think – at least according to the results of a new test by the California Air Resources Board. The agency has ruled that General Motors’ new plug-in hybrid falls short of not only conventional...
First Look: Chrysler’s SEMA Cruisers

First Look: Chrysler’s SEMA Cruisers

With the frost on the pumpkin and the dead getting ready to rise for an evening of trick-or-treating, it must be time for the annual SEMA convention, in Las Vegas. And this year, Chrysler is hoping to scare the competition – and win some fans – with an assortment of...
Feds Set To Raise Truck Mileage Standards

Feds Set To Raise Truck Mileage Standards

While federal authorities continue debating a massive jump in fuel economy standards for passenger cars and light trucks, a big increase in mileage requirements for heavy-duty vehicles is set to be formally announced as early as today. The Environmental Protection...
First Drive: 2011 BMW X3 xDrive 35i and 20d

First Drive: 2011 BMW X3 xDrive 35i and 20d

BMW fans will undoubtedly remember the harsh criticism levied against the original X3, which seemed to miss the mark on a number of critical counts, notably styling, size and ride.  With the second-generation 2011 BMW X3 set to hit the streets in January, all (or just...
Fiat Planning to Push Chrysler Stake To 35%

Fiat Planning to Push Chrysler Stake To 35%

Look for Fiat to bump up its stake in Chrysler Group LLC to 35%, nearly double what it has held since the U.S. maker emerged from bankruptcy last year, says the man who serves as CEO for both automakers. Coming out of Chapter 11, the White House approved a 20% stake...
Marty’s Marketing Minutia

Marty’s Marketing Minutia

The Brit’s historical axiom to announce the demise of the ruling monarch is, “The King is dead. Long live the King.”  After General Motors double-dip executive raid of the marketing department of Hyundai America the operative phrase could be, “The CMO is gone. Long...
McBlog: GM, the Volt and What I Really Want

McBlog: GM, the Volt and What I Really Want

The General has done so many things with a ham-fist and a diverted eye that it’s easy to pick on anything America’s automotive giant does. But the Volt is not one of General Motor’s clumsy enterprises. Repeat; not. (Although press relations surrounding the...
Green Car Finalists Revealed

Green Car Finalists Revealed

Battery power dominates the finalist list for the increasingly significant Green Car of the Year award. The much-publicized Nissan Leaf and Chevrolet Volt are two of the most anticipated models to land on the list, along with the new Hyundai Sonata Hybrid and Lincoln...
First drive: GMC Sierra 3500

First drive: GMC Sierra 3500

Nobody’s ever going to mistake one of these big rigs for a sports car, but it would be nice if changing lanes in one didn’t make you have visions of driving a semi truck. People who buy heavy-duty trucks like this GMC Sierra Heavy Duty don’t have any expectations...