Going Topless Helps Maserati Makes Inroads

Going Topless Helps Maserati Makes Inroads

Snowstorms have a decidedly democratic streak, and so, when media mogul Barry Diller found himself stuck in a snowdrift in New York’s Central Park, he got a helping hand from another celeb slogging through the storm, CBS New talking head Katie Couric. Whether Diller...
Deal With UAW Saves Mitsubishi Plant in Illinois

Deal With UAW Saves Mitsubishi Plant in Illinois

Mitsubishi Motors Corp. has announced plans to build a new version of the Outlander Sport-Crossover Utility, starting in mid-2012, at the Mitsubishi Motors North America (MMNA) plant in Normal, Illinois. The Normal plant has been operating at barely half its capacity...
Marty’s Marketing Minutia – Super Bowl Edition

Marty’s Marketing Minutia – Super Bowl Edition

Sunday, over 100 million viewers will turn their dials to Fox for the 45th broadcast of the Super Bowl, America’s annual homage to the NFL — and new commercials.  Auto advertisers are showing muscle on the annual broadcast, each kicking in at least $3 million...
Video Gaming a Recipe for Road Rage?

Video Gaming a Recipe for Road Rage?

When it comes to video games, it’s a case of good news/bad news, at least when gamers put down the joystick and grab the steering wheel. On the positive side, cognitive researchers at the University of Rochester have found that playing video games can train you to...
First Drive: 2011 Chevrolet Camaro Convertible

First Drive: 2011 Chevrolet Camaro Convertible

For those who’ve been wondering whether General Motors really can get its proverbial mojo back and deliver the sort of products that once propelled it to the head of the class, you only have to look at the new Chevrolet Camaro. The reborn pony car has won plenty of...
Ford Recalling 360,000 F-150s

Ford Recalling 360,000 F-150s

A defective door handle on late model Ford F-150 pickups could fail and pop open in the event of a crash, leading the Detroit maker to recall more than 360,000 of the trucks, it has announced. The recall is the latest in a series of problems to strike Ford, a maker...
Automakers Tackle Super Bowl Sundary

Automakers Tackle Super Bowl Sundary

Automakers are setting up for Super Bowl Sunday with one of the largest ad lineups ever. Even Suzuki, which has a miniscule ad budget, plans to use a clever mix of local advertising spots bought for 14 different markets to get in on the action. “It’s where the big...
Return of the Ford GT?

Return of the Ford GT?

More than four years after the last Ford GT blasted out of the showroom, the Dearborn maker is reportedly readying an all-new 2-seater, but rather than the retro-styled supercar it built between 2005 and ’06, the next-generation GT is expected to feature decidedly...
First Drive: Nissan NV

First Drive: Nissan NV

Nissan, which does 20% of its business worldwide in light, medium and heavy commercial vehicles, trucks and buses, has never offered a commercial van in the North American market.  Until now.  And the one they’ve finally introduced is the biggest one available....
Nissan Moving Ahead With Full-Size Pickup Plans

Nissan Moving Ahead With Full-Size Pickup Plans

Key work remains to be completed on Nissan’s new full-size pickup truck, Larry Dominque, head of product planning for Nissan operations in the Americas, said this week, but it is a work in progress with a high priority at Nissan design center in San Diego.  While...