Chrysler wants the goodwill from its epic Super Bowl commerical for the new 200 to continue, so it quickly squashed a controversy about an errant tweet that used the f-word.

A firestorm of controversy erupted after Chrysler’s social media agency accidentally sent a tweet that used the f-word on Wednesday.

At one point, the automaker said one of its twitter accounts, @ChryslerAutos, had been compromised, but it later determined that the tweet was sent by the employee of New Media Strategies. The controversy came when NMS fired the employee and Chrysler dismissed the agency.

“Chrysler Group and its brands do not tolerate inappropriate language or behavior, and apologize to anyone who may have been offended by this communication,” said a blog post on Chrysler’s media website Wednesday. Click here to read the post.

“I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f****** drive,” the tweet said.

“The tweet denigrated drivers in Detroit and used the fully spelled-out F-word. It was obviously meant to be posted on the person’s personal twitter account, and not the Chrysler Brand account where it appeared,” said Chrysler’s Ed Garsten in another blog post on Chrysler’s site Thursday. Click here to read Garsten’s blog post.

Garsten said the automaker has garnered a lot of goodwill recently following its groundbreaking Super Bowl commercial featuring the new 200, which ended with Eminem saying “This is Motor City. And this is what we do.” Click here to watch the commercial.

“So why were we so sensitive? That commercial featuring the Chrysler 200, Eminem and the City of Detroit wasn’t just an act of salesmanship,” Garsten said. “This company is committed to promoting Detroit and its hard-working people. The reaction to that commercial, the catchphrase ‘imported from Detroit,’ and the overall positive messages it sent has been volcanic.

“Indeed, as an automaker that went through the roughest of times just two years ago, we appreciate the challenges Detroit faces in reclaiming its place as a vibrant, world-class city. Inside Detroit, citizens are becoming even more proud of their town, and outside the region, perception of Detroit is rapidly improving.

Garsten said the company can’t afford to backtrack and jeopardize its recent progress.

With so much goodwill built up over a very short time, we can’t afford to backslide now and jeopardize this progress.

But many in the twitterverse didn’t see the mistake as a big deal.

“Really #ChryslerAutos and #NewMediaStrategies? You had to fire the worker who dropped the accidental F-bomb? #thatsharsh #overreaction,” wrote @spijkerschrift.