Marty’s Marketing Minutia

Marty’s Marketing Minutia

A Safe Driving Adult PSA Worth Watching Mercedes-Benz this week announced a teen age driving school, Toyota has had one for several years, BMW offers a teen driving school in South Carolina, Bridgestone has a special program too, but what about those beyond learner...
Honda Tech Center Out of Action

Honda Tech Center Out of Action

A key part of Honda’s product development program could be out of action indefinitely in the wake of the earthquake and tsunami that devasted Northeast Japan earlier this month. With Japanese automakers still struggling to assess the damage done by the natural...
Analysis: Quake Could Reorder Auto Industry

Analysis: Quake Could Reorder Auto Industry

Analyst statements that auto production could drop by as much as 30% as part shortages become a huge problem shows that automakers may need to rethink their strategy in choosing suppliers. IHS Automotive said Thursday that the crisis surrounding the mega earthquake...
Burgess Returns to Detroit News

Burgess Returns to Detroit News

Scott Burgess, the often-outspoken auto writer who quit after his critical review of the Chrysler 200 was censored by the Detroit News, has returned to the paper following its decision to apologize to readers and the reporter. A former correspondent for the U.S....
Ford Unveils 40-MPG Gas Engine for 2012 Focus

Ford Unveils 40-MPG Gas Engine for 2012 Focus

The 2.0-liter four-cylinder engine has been a staple of automotive propulsion around the world for decades — in places like Asia and Europe and Australia and Africa, anyway, but not so much here in the States.  Americans have tended to shy away from little 122...
Smart Car’s New GM Has Tough Task

Smart Car’s New GM Has Tough Task

Mercedes-Benz USA has named one of its veteran retail strategists to take over the troubled Smart brand. Tracey Matura, currently general manager of retail strategic development, was named to take over the brand a month after M-B announced it was canceling the Penske...
First Drive: 2011 Maserati GranTurismo Convertible

First Drive: 2011 Maserati GranTurismo Convertible

During the winter-that-never-ends it doesn’t take much to lure a sun-deprived Detroiter to Florida – especially if someone is waiting there with the keys to a new Maserati GranTurismo Convertible. Few brands have so much drawing power – or deliver such visual stopping...