Marty’s Marketing Minutia – Imported from Detroit

Marty’s Marketing Minutia – Imported from Detroit

Sartorial Salute from IFD Don’t recognize the IFD brand name? It’s the new Chrysler label, Imported from Detroit, a line of inexpensive sportswear that is based on the now-famous Chrysler Super Bowl commercial’s tag line. There are eight different items listed at the...
Porsche Quadruples Profits

Porsche Quadruples Profits

Say the name, “Porsche,” and sleek sports cars like the 911, Boxster and Cayman quickly come to mind for most folks.  But for the German maker’s management – and investors – the models that matter are Cayenne and Panamera. While purists might bristle at the idea of...
Prices Already on Rise for Japanese Cars, Trucks

Prices Already on Rise for Japanese Cars, Trucks

If you’ve got your eye on a new Japanese car, truck or crossover, you may need to stretch your budget a bit more than you anticipated.  A number of online services that track automotive pricing report that Asian makers and their dealers are already beginning to curb...
Three World Car of the Year Finalists Announced

Three World Car of the Year Finalists Announced

Two German luxury sedans will face off against the world’s first mass-produced electric vehicle for World Car of the Year honors. The winner will be announced April 21, prior to the opening of the New York International Auto Show. The Germans are the Audi A8 and BMW 5...
Basking in the Glory: the Amelia Island Concours

Basking in the Glory: the Amelia Island Concours

A chill breeze whips through the pre-dawn darkness, an out-of-tune generator noisily providing the power for the sole spotlight marking the start of the “Dawn Patrol.”  Passing cups of coffee and sharing old war stories, folks like Hans Wurl and Jeff Orwig wait for...
Audi Sets $196,800 “Base” Price for New R8 GT

Audi Sets $196,800 “Base” Price for New R8 GT

You’ll soon be able to buy the Audi R8 in three flavors: fast, faster and, “Oh, my god.” But getting close to the 200-mph mark will nudge you ever closer to a $200,000 price tag. When the slick 2-seater came out, a few years back, critics found little to, well,...
UAW Aiming to Recover Big Three Concessions

UAW Aiming to Recover Big Three Concessions

As the United Auto Workers prepares to talk about future strategy, the UAW’s course may have already been staked out during the union’s recent negotiations with Caterpillar Tractor Co., in Peoria, Illinois. While Detroit workers may be hoping to get back...
Marty’s Marketing Minutia – Imported from Detroit

Chrysler Sues Over “Imported from Detroit” Tagline

Chrysler is asking a federal court to block a Motown clothing distributor from using “Imported from Detroit” tagline the automaker introduced as part of its widely-discussed commercial presence in the Super Bowl. The lawsuit claims Moda Group LLC, which operates the...
Apparently, Chevy is OK afterall

Apparently, Chevy is OK afterall

Remember the brouhaha last summer when General Motors was apparently trying to kill the Chevy nickname? Well, that plan seems to have been forgotten. GM’s U.S. vice president for Chevrolet, Rick Scheidt, used the nickname in a press release bragging about the...