Hyundai reveals its fourth 40 mpg model, the new Accent.
While Hyundai’s claim to being the most fuel-efficient brand in America might be open to challenge, there’s no question the make is riding a wave as more and more U.S. buyers shift to high-mileage products – like the Elantra, the most popular non-hybrid product on the market getting at least 40 mpg in highway driving.
Now, the Korean maker announced at the New York Auto Show, it is adding another model ready to deliver 40 mpg – the completely updated Hyundai Accent.
The smallest of the maker’s products available in the U.S., the updated Accent will get a new 1.6-liter Gamma inline-four engine that features technologies often reserved for larger and more expensive products, including direct injection and continuously-variable valve timing.
Putting out 138 horsepower, the new Accent will deliver an EPA-rated 30 mpg around town and 40 on the open road.
A key to delivering those numbers has been Hyundai’s focus on trimming weight on new vehicles. At 2,396 pounds, the new Accent is about 150 pounds lighter than a comparable Ford Fiesta. And mass, noted Hyundai CEO – and long-time engineer – John Krafcik, is the enemy of fuel efficiency.
The new Hyundai subcompact will offer a variety of high-tech safety and creature comfort features, including Bluetooth, 6-way adjustable seats, 6 airbags, Hill Descent Control and Electronic Stability Control with emergency brake force distribution.
The new model will debut at #12,445 for the base Accent, a near fully-equipped SE version bringing that up to $16,795.
Hyundai Corporate Planning Director Mike O’Brien said the maker’s goal for 2011 is to sell 200,000 vehicles in the U.S. getting over 40 mpg, with the figure projected to reach 285,000 in 2012.