Chevy begins nationwide sales of the Volt - while also cutting the MSRP of the plug-in by $1,005.

Buyers waiting in places like Georgia and Illinois will now be able to place their orders for a Chevrolet Volt plug-in hybrid – and get rewarded for their wait with a $1,005 price cut.

After initially introducing the Volt in just eight so-called “launch markets,” General Motors is rolling out its high-tech halo car nationwide, reflecting both its confidence in the technology and the imminent increase in Volt production.

Introduced last December as a 2011 model, early adopters had to shell out $41,000 for the Volt, which Chevy prefers to call an extended-range electric vehicle, or E-REV.  (The distinction reflects the fact that Volt’s small inline-four gas engine is designed to primarily serve as a generator, once the batteries run down.  It only occasionally provides direct torque to help turn the wheels.)

The new, $39,995 price tag – which includes destination charges – “is possible in part because of a wider range of options and configurations that come with the expansion of Volt production for sale nationally,” according to a GM release.

A source indicates the maker has also been able to drive down the price it is paying for Volt’s 16 kilowatt-hours of lithium-ion batteries, the single most costly part of the vehicle.

Whatever the reason, GM is hoping to close the price gap with the significantly cheaper Nissan Leaf battery-electric vehicle, or BEV, generally seen as its most serious competitor in the emerging market for “electrified” vehicles.  For the first four months of the year, Volt and Leaf sales were running roughly neck-and-neck, but Nissan’s numbers surged, in May, as it consciously pushed to expand Leaf production – even while it suffered production shortages with other vehicles due to Japan’s March 11 earthquake and tsunami.

Now, it’s GM’s turn to bump up production at its Detroit-Hamtramck Assembly Plant, as TheDetroitBureau.com previously reported.  (Click Here for that story.) According to Mark Reuss, president of GM’s North American operations, the plant will triple its Volt output after a brief summer shutdown to retool.  That should provide enough of the plug-in hybrids to push sales up to 16,000 for all of 2011.

GM plans to produce up to 60,000 E-REVs in 2012 – but about a quarter of those are earmarked for overseas markets, and a chunk of those will be the Opel Ampera, a sportier looking Volt sibling designed for Europe, China and other international markets.

The increase in production should help dealers resolve a reported order backup, some potential customers initially being told they might not take delivery until as late as 2013.

The 2012 Volt will offer a broader array of options and packages, including two additional interior accent hues, white and spiced red, and two new exterior paint colors, Summit White and Blue Topaz Metallic.

“We are giving consumers greater choice of content as the Volt becomes available nationwide by the end of this year,” said Cristi Landy, Volt marketing director. “This gives us the opportunity to be more flexible in our pricing and still provide additional high-tech content to customers who want to purchase it.”

Chevy claims Volt can achieve 35 miles on battery power alone, though the exact distance depends on driving conditions and driver behavior.  After the battery pack is drained, however, the 4-seater will continue to drive like a conventional vehicle using gasoline power.

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