Honda Looks Beyond New Fit EV

Honda Looks Beyond New Fit EV

Honda took the wraps off its first battery-electric vehicle, the2013 Honda  Fit EV, which will roll into showrooms in select markets next summer. But the Japanese maker, an early pioneer in hybrid technology, is clearly not ready to plug all its eggs into one electric...
Marty’s Marketing Minutia – Hollywood Edition

Marty’s Marketing Minutia – Hollywood Edition

Here in the La-La-Land, the international entertainment industry’s base of  extravagance, excellence and elegance one expects wonderful staging, great sets and settings, spectacular lighting effects, dramatic music, exciting video, persuasive writing and polished...
Updated MKS, MKT Only Begin Lincoln Makeover

Updated MKS, MKT Only Begin Lincoln Makeover

Hoping to turn its long-lagging Lincoln brand into a serious luxury contender, the upscale Ford division brought two important updates to the L.A. Auto Show that mark what officials call “truly the beginning” of Lincoln’s transformation. The updates to the 2013...
First Look: Lamborghini Gallardo LP 550-2 Spyder

First Look: Lamborghini Gallardo LP 550-2 Spyder

One thing seems certain in L.A., even celebrities like the combination of free food, flowing booze and the introduction of fast cars, actors Lake Bell, Dominic Monaghan and others on hand for the evening launch of the new Lamborghini Gallardo LP 550-2 Spyder. Few...
Honda Civic NatGas Named Green Car of the Year

Honda Civic NatGas Named Green Car of the Year

Defying conventional wisdom that battery cars are the alternative of choice, the natural gas-powered version of the Honda Civic was named Green Car of the Year during a well-attended ceremony at the L.A. Auto Show. The Civic was one of the five finalists for the...
Live From LA – What’s New at the Auto Show

Live From LA – What’s New at the Auto Show

With more than 40 new production models and concept vehicles on display, there’s something for everyone at the 2011 Los Angeles International Auto Show, and TheDetroitBureau.com’s team is there to give you wall-to-wall coverage.  Here’s our latest...
Live From LA – What’s New at the Auto Show

Fiat Muscles up with Abarth 500

Just a year after tiny little Fiat 500 made its American debut at the L.A, Auto Show, Olivier Francois, Global head of the Fiat Brand and chief marketing officer, stepped on the stage at the Los Angeles Convention Center to unveil the latest version of the Italian...
Volkswagen Hints at Production Plans for Beetle R

Volkswagen Hints at Production Plans for Beetle R

You think only the Chinese are good at copying?  Well, take a closer look at what the Germans have in store, notably the folks up at Volkswagen headquarters in Wolfsburg, where they appear to be readying their own version of the vaunted BMW M series, shifting down the...
Porsche Unveils its “Purest Panamera”

Porsche Unveils its “Purest Panamera”

For those who’ve wondered what the limits are for Porsche’s quirky Panamera, the maker is pushing closer with the L.A. Auto Show unveiling of the new Panamera GTS.  Short for Gran Turismo Sport, it puts the emphasis on the “wow” factor, adding 30 more horsepower and...
First Look: 2012 Hyundai Azera

First Look: 2012 Hyundai Azera

With the L.A. Auto Show launch of the 2012 Azera, Hyundai continues to transform itself from a brand focused on cheap and cheerful products into one putting much more emphasis on design, value and features. The 2012 Hyundai  Azera targets the large, near-luxury...
EPA, DOT Aim for 54.5 mpg by 2025

EPA, DOT Aim for 54.5 mpg by 2025

The U.S. Environmental Protection Agency and U.S. Department of Transportation unveiled their joint proposal that increases fuel efficiency requirements to 54.5 mpg if all reductions were made through fuel economy improvements. The improvements would save consumers an...