Marty’s Marketing Minutia – Hype and Hoopla Edition

Marty’s Marketing Minutia – Hype and Hoopla Edition

Super Bowl XLVI Hype 3.0 Contrary to popular belief, less is not more, more is more when it comes to carvertisers on the Super Bowl broadcast. Just nine days and counting til kick-off but you’d think it’s already the big game.  Enuf is enfuf already, as the teasers,...
Ener1 in Chapter 11 Despite Federal Energy Grant

Ener1 in Chapter 11 Despite Federal Energy Grant

Ener1 Inc., the ambitious New York-based maker of lithium-ion batteries for electric vehicles and energy storage, has filed for bankruptcy despite receiving $118 million in grants from the U.S. Department of Energy — and lavish-support from the...
Ford Earnings Hint at Loss of Momentum

Ford Earnings Hint at Loss of Momentum

Ford Motor Co.’s comeback slowed in the fourth quarter as a 21% decline in core automotive business drove down operating profits at a time when the overall U.S. auto industry was showing signs of renewed strength. For the full year, the second largest of the Detroit...
Opinion: Don’t Be Afraid to Drive Your Volt

Opinion: Don’t Be Afraid to Drive Your Volt

Let’s cut to the chase: The Chevy Volt is as safe as any other vehicle on the road. And if something in the vehicle is going to cause a fire, it’s more likely to be its gasoline engine and associated plumbing than the groundbreaking car’s lithium-ion battery. Still,...
Growing Number of Buyers Steer Clear of Imports

Growing Number of Buyers Steer Clear of Imports

Word-of-mouth is typically a critical factor in the choice a car buyer makes, yet “conventional wisdom” about which brands have the best quality may be sorely out of date, notes a new study by J.D. Power and Associates. Nonetheless, 40% of buyers say they steered...
Top 10 Future Collector Cars Under $100,000

Top 10 Future Collector Cars Under $100,000

Those of us who’ve driving long enough will likely recall “the one that got away,” the Jaguar E-Type or split-window Chevrolet Corvette that we coulda-shoulda hung onto because today it’s a hot ticket on the collector car circuit. But what about the cars on the road...
BMW Reveals New High-Performance Diesel Line

BMW Reveals New High-Performance Diesel Line

Confirming a report first posted by TheDetroitBureau.com last summer, BMW will introduce an all-new line-up of high-performance diesel cars, including the new triple-turbo M550d that will all but match the off-the-line performance of the Bavarian maker’s celebrated,...
First Look: 2013 BMW X6

First Look: 2013 BMW X6

BMW’s updated X6 Sport Activity Vehicle was one of those proverbial game-changers that comes along only every so often but then has a significant influence on automotive design.  In this case, any number of competitors has raced to match the Bavarian maker’s quirky...
Daimler Planning New North American Plant

Daimler Planning New North American Plant

Hoping to gain a leg up on its luxury market rivals, Daimler AG is looking at adding at least two more plants to its global production network – one in China and the other some place in North America. The new plants could be a critical step in regaining the global...
January Likely Another Big Month for Auto Industry

January Likely Another Big Month for Auto Industry

“The American auto industry is back,” proclaimed Pres. Barack Obama in his state-of-the-union message Tuesday night. And that appears to include most brands selling in the U.S., including Japanese, Korean, European and Detroit makers, as well, if preliminary...