Marty’s Marketing Minutia – Huddle Edition

Marty’s Marketing Minutia – Huddle Edition

This past weekend’s games settled who gets to play on February 5 in Super Bowl XLVI but also served as a preview of the carvertising that we’ll see when the New England Patriots and NY Giants square off on the gridiron next month. Few businesses spend more money on...
Picking Tomorrow’s Top Collector Cars

Picking Tomorrow’s Top Collector Cars

Okay, just maybe a Saab 9-4X might turn out to be something rare a decade from now considering how few rolled off the assembly line before the Swedish automaker went belly-up. But we’re having a hard time believing that something from the final year of the Pontiac...
Millennials Want Hybrids – But May Not Buy Them

Millennials Want Hybrids – But May Not Buy Them

There’s a big gap between what people say they want and what they’ll actually spend their money on, as automakers are well aware of.  So, the industry is taking a cautious view of a new study by consulting firm Deloitte that finds six of 10 Millennials would like to...
Saab Museum Emptied – But Brand May Yet Survive

Saab Museum Emptied – But Brand May Yet Survive

The process of dismantling bankrupt Saab is well underway and the remains of the Swedish maker’s museum will be sold off, starting today, with 100 vehicles from Saab’s collection – including the original concept known as the Ursaab – going on the auction block. Yet,...
Marty’s Marketing Minutia: Carvertising Heats Up

Marty’s Marketing Minutia: Carvertising Heats Up

Fiat’s Vanishing Act For those not celebrity obsessed, the NBC network broadcast of the Golden Globes award show this past Sunday went largely unnoticed. But it was the darling of the twittering masses.  According to published report the TPS – that’s Twitters...
VW Set to Debut Beetle Turbo Diesel in Chicago

VW Set to Debut Beetle Turbo Diesel in Chicago

Volkswagen will introduce the most fuel-efficiency version of the Bug ever at the upcoming Chicago Auto Show, where it plans to unveil the 2013 VW Beetle TDI. The move is no surprise. While most makers are still debating whether or not to add oil-burners to their...
Ford Hands Raises, Bonuses to White-Collar Workers

Ford Hands Raises, Bonuses to White-Collar Workers

About 20,000 Ford workers will have reason to celebrate after receiving their first combination of merit raises and bonuses since 2008. The announcement – first revealed in a letter to workers last week – reflects the maker’s increasing fortunes, Ford reporting $6.6...
GM Claims Global Sales Crown

GM Claims Global Sales Crown

Less than three years after emerging from bankruptcy General Motors is positioned to once again be the world’s number one automaker, with sales for 2011 totaling 9.03 million.  Its largest brand Chevrolet, meanwhile, reported an all-time record of 4.76 million sales...
New Product Should Help Fiat Overcome Initial Setbacks

New Product Should Help Fiat Overcome Initial Setbacks

There’s an old adage that there’s no such thing as bad publicity.  Just spell the name right.  That might be a matter of debate if you’re running for president, but it appears to be a valid contention for Fiat, which has been struggling to build momentum for its...