Marty’s Marketing Minutia – Oscars Edition

Marty’s Marketing Minutia – Oscars Edition

Hyundai calls it the “Big Voices in Big Places” philosophy; I’m calling it Media Chutzpah, Incorporated.  Not long ago, the Korean carmaker was largely ignored by most Americans, with barely a one percent share of the U.S. market.  But now, with its sales soaring –...
First Drive: MazdaSpeed 3

First Drive: MazdaSpeed 3

Here’s the deal with the MazdaSpeed 3: There simply is no way to get this much performance and this much horsepower for this little money anywhere else. But to accomplish that, compromises will have to be made. The Speed 3 starts with the small Mazda 3 hatchback,...
Honda Announces Fifth Recall of 2012

Honda Announces Fifth Recall of 2012

Honda has announced the recall of nearly 9,000 late-model crossover-utility vehicles due to potentially faulty fuel tanks that pose the risk of a spill or fire. The action comes as the maker struggles to resolve quality-related issues that resulted in Honda recalling...
Audi A3 Images Leaked

Audi A3 Images Leaked

Weeks ahead of the upcoming Geneva Motor Show we’re getting our first good look at the next-generation Audi A3 thanks to some fortuitously leaked photographs. As with the outgoing model, Audi will offer the subcompact model in a mix of body configurations – starting...
February Sales Showing Strong Momentum

February Sales Showing Strong Momentum

The automotive upsurge is continuing and could lead the industry into one of the strongest spring selling seasons it has seen since the economy started to flounder. Kelley Blue is predicting new-vehicle sales will surpass 1.05 million units, reach a 13.8 million...
Public Still Opposes Auto Bailout

Public Still Opposes Auto Bailout

While the U.S. auto industry may be “back,” as President Barack Obama recently declared during his State-of-the-Union address, that hasn’t changed the fact that a majority of Americans remain opposed to the 2008 – 2009 bailout of Detroit. A new Gallup poll finds 51%...
Jaguar Land Rover to Open Plant in China

Jaguar Land Rover to Open Plant in China

Jaguar and its truckmaking partner Land Rover have agreed to set up a plant in China, currently the world’s fastest-growing luxury auto market. As with other foreign makers, Jaguar Land Rover will enter into a joint venture with one of the many local Chinese...
Honda Recalls on the Rise

Honda Recalls on the Rise

For a company known for its quality and reliability, Honda has been having a bad month.  The maker today recalled 45,800 of its Odyssey minivans because the gas-filled struts that hold up the rear hatch could fail unexpectedly leading to potentially serious injuries....
GM in Alliance Talks With PSA Peugeot Citroen

GM in Alliance Talks With PSA Peugeot Citroen

General Motors and PSA Peugeot Citroen have confirmed they have begun discussing “possible cooperations and alliances.” Both makers cautioned that their talks are still too early to discuss in detail, though industry sources are indicating that the U.S. maker, the...