Toyota CEO Akio Toyoda has given a mandate to the Japanese maker’s Lexus brand. While it may have a reputation for bullet-proof reliability he also wants it to deliver more passionate design, as last year’s launch of the 2013 Lexus GS illustrated.
The real test comes with the Geneva Motor Show launch of the luxury brand’s soccer mom mainstay, the RX crossover – which rolled onto the floor at Geneva’s PALExpo Convention Center revealing a decidedly new look, its face clearly lifted from the GS blueprints – notably starting with the sport sedan’s distinctive double spindle grille and LED running lamps.
To emphasize its passion play, Lexus officials revealed the new RX F-Sport model, which adds a sporty front fascia, smoked head and taillamps and darker wheels.
But it’s still a people mover, and while it might not be quite so frumpy, the 2013 RX still puts an emphasis on functionality with plenty of room and lots of creature comforts, including a new Mark Levinson audio system, a new hard drive-based navigation system and the new Lexus Enform infotainment system.
There’s also a new rear-seat entertainment system to keep the family happy en route.
The basic RX powertrains carry over. Offered in both front and all-wheel-drive, that means a 270-horsepower V6 for the RX350 gas model, and a 295-hp gas/electric drivetrain for the RX450h.
U.S. buyers – who have made the RX the Lexus best-seller – will get a first look at the new crossover when the auto show circuit rolls into New York next month.