by Paul A. Eisenstein | Apr 3, 2012
There aren’t many cars that can take credit for saving an entire brand. But the Enclave crossover-utility vehicle is arguably one of the main reasons why there’s still a Buick. “It was essential” when originally introduced five years ago, suggests marketing chief...
by Joseph Szczesny | Apr 3, 2012
Undeterred by rising fuel price, new vehicles sped out of showroom during March at a rate the industry hasn’t seen since the start of the Great Recession. Nissan North America sales hit an all-time high, while Audi had its 15th consecutive record month. Toyota...
by Paul A. Eisenstein | Apr 3, 2012
Even the most upscale automakers apparently aren’t immune to the impact of rising fuel prices. Germany’s Porsche will introduce a diesel-powered version of the big Cayenne sport-utility vehicle next year, the maker planning to introduce the new model during the New...
by Paul A. Eisenstein | Apr 3, 2012
Technically, the Mazda concept vehicle that will be unveiled in New York, this week, is staging its North American, rather than global debut. Known as the Takerei, it was first shown at the Tokyo Motor Show, last autumn. But Mazda had little to say about the...
by Paul A. Eisenstein | Apr 3, 2012
The jobs were there, more than 1,000, according to the Engineering Society of Detroit, with everyone from the Detroit automakers to Korea’s Hyundai looking to hire. What, or more precisely, who weren’t there were the job-seekers. March was another good month for the...
by Joseph Szczesny | Apr 3, 2012
The surge in fuel prices has led to a huge shift in buyer demand, according to General Motors, the maker reporting it sold more high-mileage models than ever last month. Demand for products delivering 30 mpg or better has grown so much GM recently had to up incentives...
by Paul A. Eisenstein | Apr 3, 2012
Once one of the dominant players in the luxury market, Lincoln is today little more than an automotive afterthought for most upscale buyers. But the Ford marque hopes to begin what will admittedly be a lengthy turnaround with the introduction of the new MKZ sedan....
by Paul A. Eisenstein | Apr 2, 2012
There are no secrets in the auto industry. Not many, anyway, as the U.S. auto show season continues to grind on. The latest maker to find its plans in disarray is Fisker Automotive. It had planned to introduce an all-new “affordable” plug-in hybrid in New York,...
by Marty Bernstein | Apr 2, 2012
Way back then, when Don Draper and his pals (and a few of us who were there in those halcyon days) were pitching a piece of new business from a major corporate client the conundrum was, “Should we pitch with product or institutional creative?” More times than not,...
by Bryan Laviolette | Apr 2, 2012
While BMW’s X1 has been available around the world for several years, the smallest BMW sport ute has not been sold in the U.S. That will change for 2013 and BMW will show a facelifted version of the X1 at the New York auto show, according to the automaker. At...
by Paul A. Eisenstein | Apr 2, 2012
Hoping to take advantage of China’s potentially huge battery-car market, Daimler will launch the new Denza brand with its Chinese partner, BYD. A concept car hinting at what’s to come from the 50/50 joint venture will make its appearance, later this month at the 2012...
by Paul A. Eisenstein | Apr 2, 2012
Who says battery cars have to be dull and boring? BMW is determined to prove that electric propulsion can charge up buyers as it prepares to roll out its all-new sub-brand, BMW i. The maker has already confirmed plans to stock the new marque’s showrooms with two...
