by Marty Bernstein | Oct 19, 2012
It might have been a slow week for the automotive marketing world if it weren’t for the world’s fastest man, London Olympics star Usain Bolt showing up in Tokyo this time for a tie-up with Nissan — more of that to follow. In fact, endorsements were the dominant...
by Paul A. Eisenstein | Oct 19, 2012
General Motors will hire 3,000 new workers to man its expanded, in-house information technology operations, a move that follows its decision to stop using outside contractors, such as HP, for much of the work. Most, if not all, of the new hires will, in fact, be...
by Bryan Laviolette | Oct 19, 2012
Car enthusiasts love the small car/big engine formula when it comes to sports cars. But now automakers are starting to flip the formula, putting small engines in big cars. None have been more aggressive than Ford with its EcoBoost engine strategy. A case in point is...
by Paul A. Eisenstein | Oct 18, 2012
Already locked in a bitter battle with key rivals for dominance in the North American market, don’t be surprised to see BMW launch even more aggressive marketing efforts in the final months of 2012 – and it will soon get the products it needs to maintain a position as...
by Paul A. Eisenstein | Oct 18, 2012
If the level of interest being shown for the next-generation Chevrolet Corvette were to translate into sales it’s likely the vehicle often referred to as “America’s sports car” would handily top the charts. And now, with spy shots and technical details beginning to...
by Paul A. Eisenstein | Oct 18, 2012
As part of its Nissan 88 business plan, the second-largest of Japan’s automakers is planning to roll out 51 new vehicles in the coming years. That includes mainstream offerings like the 2013 Altima, battery-electric vehicles like the planned Infiniti LE – and just...
by Paul A. Eisenstein | Oct 18, 2012
It’s the sort of situation that repeats itself countless times in every city every day: the motorist is maneuvering his way along a crowded urban road when a pedestrian darts out into traffic. All too often the result is a serious, perhaps deadly collision. But this...
by Paul A. Eisenstein | Oct 18, 2012
The ongoing dispute over a chain of uninhabited islands in the South China Sea is proving to be more than just a matter of international politics. A boycott by Chinese consumers has led to a sharp downturn in sales among Japanese automotive brands and that will force...
by Paul A. Eisenstein | Oct 17, 2012
Toyota is adding a second battery-electric vehicle to its U.S. line-up, a lithium-ion-powered version of its Scion iQ microcar. But plans for the new green machine underscore the Japanese giant’s continued skepticism about the near to mid-term potential of...
by Paul A. Eisenstein | Oct 17, 2012
While it could make the difference between long-term success or failure, start-up battery-car maker Fisker Automotive is pushing back the planned launch of its second product line, the maker’s new chief executive has told investors, possibly to as late as 2015. That’s...
by Paul A. Eisenstein | Oct 17, 2012
He’s already proved himself to be one of – if not the – fastest men in the world. And soon, you’ll be seeing Olympic gold medalist Usain Bolt’s name on one of the world’s fastest automobiles. Nissan Motor Co. plans to launch a special Usain Bolt special edition of...
by Paul A. Eisenstein | Oct 17, 2012
Ford is focused on SEMA. Quite literally, the Detroit maker planning to reveal at least five specially tuned versions of its popular Focus five-door during the Specialty Equipment Manufacturers Association’s annual show in Las Vegas later this month. The SEMA show...
