by Paul A. Eisenstein | Oct 8, 2012
Few advertisers have created such a stir during the Super Bowl as Chrysler, which knocked it out of the park in 2011 with an unusual, 2-minute commercial featuring rapper Eminem, then came back with the controversial Clint Eastwood commercial during the 2012 Super...
by Paul A. Eisenstein | Oct 8, 2012
“Hydrogen is the clean, efficient power for the future,” goes the old joke among engineers, “and it always will be.” Like the sign that offers “free beer…tomorrow,” it’s a cynical sign that while hydrogen power could ultimately be one of the cleanest possible sources...
by Joseph Szczesny | Oct 8, 2012
General Motors Co. is moving its fuel-cell development headquarters from upstate New York to the company’s engine research and development center in Pontiac, Michigan which is responsible for integrating new technology into the automaker’s products. GM has been one of...
by Paul A. Eisenstein | Oct 8, 2012
It was a busy week for Honda, the maker announcing three separate recalls impacting 1.7 million vehicles – even as federal safety regulators revealed a new investigation that could eventually lead to the recall of yet another 600,000 Honda minivans and SUVs. The...
by Paul A. Eisenstein | Oct 5, 2012
Could battery cars speed up the pace of global warming? That’s the unexpected twist to emerge from a new study that warns that electric vehicle technology is far more energy-demanding during production and can actually result in more CO2 emissions during operation...
by Paul A. Eisenstein | Oct 5, 2012
Federal safety investigators are taking a closer look at reported safety problems that could eventually involve more than 2 million Ford and Honda vehicles – though it is far from certain the moves will result in eventual safety-related recalls. A formal probe is now...
by Marty Bernstein | Oct 5, 2012
Top 10 Auto Ads in 3rd Quarter According to Ace Metrix the most effective television commercials in the third quarter of 2012 contained two automotive commercials in a field dominated by techy ads and philanthropies. (Click Here to watch.) Ford’s ‘One Foot Forward’...
by Paul A. Eisenstein | Oct 5, 2012
Why aren’t consumers getting charged up about battery cars? That’s the question a lot of folks have been asking as sales lag well behind earlier expectations. Range is clearly a concern, motorists worrying about being able to go – with most models – less than 100...
by Joseph Szczesny | Oct 5, 2012
With a slew of new models heading for the showrooms, the midsize passenger car segment has turned into the auto industry’s most fiercely contested battlegroud. Nobody’s knocked off the Camry yet but gone are the days when all Toyota – or rival Honda...
by Paul A. Eisenstein | Oct 4, 2012
Honda is recalling 820,000 older Civic compacts and Pilot SUVs because of a wiring problem that can cause headlights to fail. It’s the latest in a mounting series of safety-related problems for the maker which, in 2011, suffered more recalled vehicles than any other...
by Paul A. Eisenstein | Oct 4, 2012
Quality, as most automakers are quick to admit, has become the price of entry in today’s new car business. And the latest studies suggest that the gap between brands is smaller than ever. So, what are the factors that really differentiate one brand from another...
by Paul A. Eisenstein | Oct 4, 2012
Expect to see a lot about C-Max. That’s the Ford C-Max, to be more precise, the maker’s all-new people-mover and the first domestic hybrid that lifts a page from the Toyota Prius handbook by adopting a unique body style that won’t be shared with a standard gas...
