Snake Bit: Driving the 2013 SRT Viper

Snake Bit: Driving the 2013 SRT Viper

The official unveiling of the 2013 SRT Viper at last spring’s New York Auto Show was a boisterous affair. Despite the loud applause, though, there were a few quick to razz the new sports car for looking like little more than a clone of the old coupe. True, the designs...
Ford Recalling New Fusion for Faulty Headlamps

Ford Recalling New Fusion for Faulty Headlamps

Ford Motor Co. plans to recall more than 19,000 of its new Fusion midsize sedans to replace faulty headlamps, the second service action hitting the new and well-publicized vehicle in just a week. Last Friday, the automaker announced that it would recall about 80,000...
Did Ford Fudge Mileage Numbers?

Did Ford Fudge Mileage Numbers?

Did Ford fudge the mileage numbers on two of its new hybrid vehicles? That’s been a topic of discussion in recent weeks as the Fusion Hybrid and C-Max Hybrid have been put through their paces by automotive reviewers. According to influential Consumer Reports magazine,...
Marty’s Marketing Minutia – Honda-Acura Edition

Marty’s Marketing Minutia – Honda-Acura Edition

For decades – yes, decades – automobile clients were the backbone of many advertising agencies. Chevrolet was with Campbell-Ewald since the 1940’s. Gone under the brief but dramatic reign of global marketing czar Joel Ewanick. Cadillac was the cornerstone of McManus...
First Look: Audi RS6

First Look: Audi RS6

Audi’s third-generation RS6 Avant will be making its debut at the Detroit Auto Show next month, but the maker has offered up a sneak peek at what will be one of four new RS offerings added to its line-up during 2013. The new RS6 abandons the old Lamborghini-based V-10...
Honda Ups U.S. Exports – Increases American Jobs

Honda Ups U.S. Exports – Increases American Jobs

Within two years, Honda will no longer be an “import” automaker. The Japanese-owned company says it expects to become a “net exporter” as it expands shipment of U.S.-made vehicles to South Korea and other parts of the world. Ironically, at a time when the U.S. is...
Fuel Economy Continues Climbing

Fuel Economy Continues Climbing

The average fuel economy of all new vehicles sold in the United States remains at its highest level ever, while emissions are at a record low, according to the University of Michigan Transportation Research Institute. The average fuel economy or window-sticker values...
First Look: BMW Concept 4-Series Coupe

First Look: BMW Concept 4-Series Coupe

Just when you might have thought there’d be no more opportunities to flesh out the BMW line-up, the Bavarian maker has come up with another white space to fill – with the long-awaited BMW Concept 4-Series. Don’t worry, it won’t remain in show car form for long....
Motorists Paying More – But Loans Easier to Get

Motorists Paying More – But Loans Easier to Get

If you bought a car in November odds are you paid more than you would have at almost any time in the past year.  Transaction prices – what motorists actually spend after working in incentives and factory options – are at or near record levels. That’s despite the fact...