by Marty Bernstein | Jan 25, 2013
The hype has begun. Super Bowl XLVII is still ten days away, but the mega-million-buck auto ad brawl is already underway as three of the eight deep pocket car advertisers pre-launch/pre-sell their new commercials to NFL fans! The reason? Economics. And a numbers...
by Paul A. Eisenstein | Jan 24, 2013
The U.S. new car market finished 2012 with an unexpected sales surge and industry pundits predict demand will grow again this year. That may be great news for shareholders but not so much so for shoppers looking for a good deal. Transaction prices – what the average...
by Paul A. Eisenstein | Jan 24, 2013
One thing about Toyota, it doesn’t give up easily. The maker has proven that time and again in a variety of market segments, including the minivan niche, as it comes back after a lackluster performance with a better product that gains more market share. The one but...
by Paul A. Eisenstein | Jan 24, 2013
BMW and Toyota officials today formed a strategic alliance aimed at developing hydrogen-based fuel cell technology – as well as a new “sports vehicle” that will run on the clean, high-mileage gas. The binding agreement, earlier reported by TheDetroitBureau.com, could...
by Paul A. Eisenstein | Jan 24, 2013
Mazda hopes ride a tankful of chicken guts, beef tallow and pork lard to victory at the grueling Rolex 24 endurance race in Daytona over the coming weekend. No, the maker isn’t sponsored by the local butcher. It’s powering its new Mazda6 race car with a custom-made...
by Paul A. Eisenstein | Jan 24, 2013
Nissan is likely to start producing a new generation of hybrid-electric vehicles at its assembly plant in Smyrna, Tennessee in the near future. The Infiniti JX is among the first models assembled in the U.S. that will be equipped with Nissan’s new 1-motor/2-clutch...
by Paul A. Eisenstein | Jan 23, 2013
With a little help from the sun, Volkswagen has fired up what it is calling the biggest solar power array in use at any American auto plant. The Volkswagen Chattanooga Solar Park can produce a maximum 13.1 gigawatt-hours of electricity annually, enough to power 1,200...
by Paul A. Eisenstein | Jan 23, 2013
Apparently not content with just having the edgy Soul to win over young, urban buyers, Kia apparently is ready to roll out another option for them and will provide a hint of what could be in store in the form of a so far unnamed urban concept vehicle it plans to...
by Paul A. Eisenstein | Jan 23, 2013
Studies show that fuel economy has become the number one concern among American car buyers – but motorists have also been pressing for higher speed limits which can sharply reduce the mileage a car gets. While that might seem common sense, a new study clearly...
by Joseph Szczesny | Jan 23, 2013
Subaru is getting ready to roll out its first hybrid as it continues to refresh its product line, which has doubled in its market share in the U.S. over the past five years. Officials from the Japanese automaker declined to offer any details about the new hybrid,...
by Bryan Laviolette | Jan 23, 2013
Nearly seven months after announcing an expansion to their alliance, Toyota and BMW appear ready to announce the first fruits of their partnership. According to published reports, Toyota is close to inking an agreement to license its fuel cell vehicle technology to...
by Paul A. Eisenstein | Jan 22, 2013
Perhaps nothing symbolizes the Mercedes-Benz brand like its classic S-Class model. But while the big sedan is set for a remake next year, expect Mercedes and the sibling Smart brand to put an increasing emphasis on downsized products that reflect the ongoing shift in...
