Volvo's new teaser campaign leaves everyone guessing.
The Internet has been abuzz about the possible hidden meaning behind a trio of short video teasers from Volvo. With the tagline, “Leave the World Behind,” each features a member of the once-popular band, Swedish House Mafia, along with a mysterious vehicle that, the rumor mill is betting, could be the prototype of a new crossover.
Now owned by China’s Geely, Volvo promises to solve the mystery later today at a European news conference. But sources have spilled the herring, as it were, and TheDetroitBureau.com can clue you in on what to expect. Actually, we’ll start by telling you what not to expect: a new car.
While TheDetroitBureau.com’s sources wouldn’t reveal all the details, they hinted that what we’re witnessing is a reunion of the once popular group — though considering the fact that the three Swedish House Mafia band members appear in separate teaser videos, we’ll have to wait to see how they all come together.
In one short, Steve Angello is staring out to sea, while another has Sebastian Ingrosso walking towards a cabin. The third shows Axwell sitting in a boat in some apparently Scandinavian body of water. Each ends with the tagline, “leave the world behind,” repeated once again.
Meanwhile, the spots direct you to a microsite, www.leavetheworldbehind.com, where we again see one of the band members sitting in a sporty car that doesn’t quite appear to be anything out of the current Volvo line-up. So, perhaps there is a watch-this-space message to it all, along with the apparent reunion of Swedish House Mafia?
We know that Volvo and its new Chinese parent have some ambitious plans in the works, with a bunch of new products and powertrains to roll out in the next few years. But for now, despite the intriguing appearance of a curious crossover that looks like something ready to slot in between the current V40 and XC60 lines, Volvo apparently won’t be rolling out any new products.
We should find out more on Friday, with a news conference – and possibly a concert – scheduled for 8:30 PM Central European Time. That’s 2:30 PM along the U.S. East Coast.