Scott Clark, chief operating officer of Michelin North America’s passenger and light truck tire division, shows off the company's latest tire: the Premier A/S with EverGrip technology.

The Michelin Man now has a new tire to throw on the wheels of moving cars in the company’s ads that actually improve traction in wet weather at as the tires wear down.

The company’s new EverGrip technology features grooves that improve the tire’s ability to channel water away as it ages improving handling and stopping in wet weather conditions.

“Our worn tires stop faster than their new tires,” said Scott Clark, chief operating officer of Michelin North America’s passenger and light truck tire division, during the company’s press conference at the North American International Auto Show.

Mitch Butler, center, and his team of fast draw sketch artists from CBS's the Fast Draw helped Scott Clark explain the impact of Michelin's EverGrip technology.

The result that the EverGrip-equipped tires will stop more than one car length quicker than conventional tires on wet pavement.

This new technology is being introduced on the company’s new Premier A/S tire, but is expected to be rolled out across the company’s entire line-up. For the time being, it will only be available in North America.

The A/S combines hidden grooves that emerge as the tire wears down, expanding the rain grooves that widen over time to continue to evacuate water and a unique rubber compound for increased wet grip, according to the company.

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Tires rely on grooves between the treads to push water away from the tire to maintain grip with the road. Until now, tires traditionally lost traction in wet conditions as the tread became worn and grooves lost depth decreasing the tire’s ability to funnel water away, increasing stopping distances and the chances of hydroplaning.

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Wet traction is particularly important for automotive safety because drivers are more than twice as likely to be in an accident on wet roads compared to dry roads. More importantly, this new product wears essentially the same way conventional tires do. Michelin offers a 60,000-mile warranty on the tires with the new technology. The new A/S with EverGrip will be available in April.