The Q: QorosQloud Qubed conceives an intelligent, multi-dimensional personal management assistant.
Qoros, an unusual Chinese-Israeli joint venture, plans to unveil its third new model next week at the Guangzhou International Automobile Exhibition. Curiously, the automaker will also be busy at another auto show half a world away.
On the very same day, November 20, a Qoros concept, dubbed the Q: QorosQloud Qubed, will make its debut as part of the L.A. Design Challenge, a competition that is part of this year’s Los Angeles Motor Show.
The prototype, the maker explains, “conceives an intelligent, multi-dimensional personal management assistant. Q will learn from the driver over a period of time through the five senses, with the dynamics of the vehicle/driver relationship modeled in much the same way as a human relationship, developing and growing over time.”
For those unfamiliar with Qoros, the company started out in 2007 as a partnership between Chery Automobile, one of China’s biggest independent automotive manufacturers, and Israel Corp., a global industrial holding company.
The Q: QorosQloud Qubed concept will be part of the L.A. Design Challenge at the Los Angeles Auto Show.
Unlike other homegrown Chinese automakers, Qoros has had relatively up-market aspirations, targeting mainstream and even upscale buyers. The Qoros 3 City SUV debuting in Guangzhou next week is taking aim at what the maker describes as a “premium metropolitan lifestyle.”
It shares the same platform as the Qoros 3 sedan and hatchback models, adding more interior space and ground clearance.
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“It will also feature the brand’s pioneering and award-winning QorosQloud connected services platform,” the maker said. And that just happens to be a key feature on the Q concept entered into the L.A. Design Challenge. In this case, however, Qoros decided to predict how the system would operate 15 years from now.
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The news release suggests, “Q is designed to learn the user’s tastes, favorite restaurants, music preferences, regular destinations, friends, family and general interests. This knowledge is built up throughout the ownership period, with Q learning more every day. Q is designed to maximize safety by identifying when the user is distracted or driving irresponsibly, quickly switching to an autonomous driving mode.”
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When TheDetroitBureau.com first spoke to Qoros officials at the 2013 Geneva Motor Show, they hinted at the possibility of entering the U.S. market within a few years. Of course, that’s something a number of Chinese automakers have forecast – only to pull back their plans. Could Qoros be getting serious about making the jump across the Pacific? Perhaps the company will have more to say when winners of the Design Challenge are announced at the L.A. Auto Show next week.