by Paul A. Eisenstein | Dec 5, 2014
In baseball, it takes three strikes before you’re out. In the competitive advertising world, you seldom get two. But after first losing a 90-year relationship with General Motors’ big Chevrolet division, a few years back, agency Lowe Campbell Ewald has now been tossed...
by Joseph Szczesny | Dec 5, 2014
With automakers bandying about dates for when they’re going to introduce some form of “self-driving” vehicle, Lexus is promoting its version, the “Integrated Safety Management Concept,” combines a number of safety technologies and systems. The new package is designed...
by Paul A. Eisenstein | Dec 5, 2014
For its part, Nissan operates two major assembly plants in the U.S. The biggest is in Smyrna, Tennessee, a plant capable of producing up to 650,000 vehicles annually, and employing 8,000 hourly workers. The mile long factory produces the midsize Altima and the Leaf...
by Michael Strong | Dec 4, 2014
In the 24 hours after Takata officials stood resolute in their belief that a nationwide recall of their faulty airbags is unnecessary, their customers are making sure they stand alone. Mazda joined three other automakers today in expanding their recall of vehicles...
by Joseph Szczesny | Dec 4, 2014
After a long period of steady improvement, the fuel economy of new vehicles purchased by American consumers appears to have plateaued and if the price of fuel continues on its downward trend, mileage rating numbers are unlikely to improve anytime soon. The gas mileage...
by Paul A. Eisenstein | Dec 4, 2014
(This story has been revised to correct the name of former NHTSA Administrator David Strickland.) Call him “the enforcer.” Mark Rosekind, the nominee to take over as the new administrator of the National Highway Traffic Safety Administration, says he’ll be getting...
by Paul A. Eisenstein | Dec 4, 2014
With news that the next James Bond film will debut late next year, fans of the long-running spy series take comfort knowing that when 007 is on the prowl some things never change. There’ll be a worthy villain, some trick gadgets, plenty of babes, booze and, of course,...
by Paul A. Eisenstein | Dec 4, 2014
Audiophiles may want to trade in their living room couch for a seat in one of Lincoln’s new MKX sport-utility vehicles. Or so the Detroit luxury maker is hoping as it signs an exclusive, 10-year deal with audio system manufacturer Revel. The top-line brand within the...
by Paul A. Eisenstein | Dec 4, 2014
With gasoline prices plummeting below $3 a gallon in much of the country – and with further cuts expected – American motorists are shifting gears. November’s booming sales numbers were given strong momentum by the resurgent demand for fuel-hungry pickups, SUVs vans...
by Paul A. Eisenstein | Dec 3, 2014
Even as its one of its key safety suppliers rejects a call for a nationwide recall of potentially defective airbags, Honda North America said it will expand the existing service action that originally focused on only select portions of the U.S. The split between Honda...
by Michael Strong | Dec 3, 2014
During a Congressional hearing today, Takata Corp. clung to its assertion that there is no need for a national recall of its faulty airbags and said it would not accede to the wishes of federal safety regulators demanding the action. Moments later, a Honda executive...
by Paul A. Eisenstein | Dec 3, 2014
It can be a challenge deciphering the constant flow of tweets and blog posts emerging from Tesla Motors’ Silicon Valley headquarters, especially those penned by CEO Elon Musk. And there have been plenty of questions raised about a recent revelation that Tesla was...
