The Mopar display at the 2015 North American International Auto Show will spotlight an urban Mopar-equipped Jeep Renegade and two other vehicles.

Chrysler…er, make that FCA US LLC…will have a strong presence at this year’s NAIAS. Er, make that the North American International Auto Show. And that includes a trio of customized models, two takes on the new Jeep Renegade, a third on the Dodge Challenger.

The updated Jeep Renegade concepts might generate some of the strongest interest considering the new SUV isn’t even on the road yet – and the two show cars are meant to highlight two very different aspects of the little ute’s personality.

Of course, Mopar is also aiming to attract buyers who might want to dump a little money into their new FCA vehicles. Customization has become big business in the U.S., according to trade organization SEMA, whose members sold more than $30 billion in parts last year.

“The company exhibit at the North American International Auto Show will highlight vehicles from all FCA brands, including three modified rides that illustrate how Mopar can assist customers in bringing to life their own personal vision of an FCA vehicle,” said Pietro Gorlier, President and CEO of Mopar.

The Commando Green Jeep Renegade Trailhawk gets a variety of tweaks to make it even more ready to head off-road.

The first of the three customized show cars starts out as a Commando Green Jeep Renegade Trailhawk, getting a variety of tweaks to make it even more ready to head off-road. That includes, according to a background release, “A concept skid plate, prototype rock rails, rear valance and production roof rails equip the Jeep brand’s new small SUV to handle off-road obstacles, and are neatly tied together by a matching neutral grey satin color.”

Inside, the Mopar Renegade Trailhawk gets Katzkin leather seats, unique climate control bezels and speaker grilles, and other touches done up in contrasting satin black and neutral gray.

While Jeep may pride itself on the trail-readiness of its products, planners expect a significant market for the Renegade will be in urban overseas markets where something this small can handle narrow city streets. That’s where the Urban Mopar Jeep Renegade comes in, “creating the perfect street vehicle for youthful city and suburban dwellers who also desire 4 x 4 capability for when maps end but the trails continue.”

Based on the Renegade Limited model, it features a more urban color scheme, the interior’s Katzkin seats complemented by orange HVAC bezels, speaker grilles and the center console.

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Outside, the Urban Renegade is done up in Anvil paint that is also accented with orange touches, including the mirror gaps, roof rails and taillamp surrounds. There’s also a Mopar bike hitch.

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The third show car is the Mopar Dodge Challenger T/A Concept. It actually made its initial debut at the SEMA aftermarket show last autumn, but is now getting its first public showing. The concept blends vintage design elements with the latest Mopar performance mods, including a functional, Viper-inspired center scoop, a Mopar induction system and a matte black front splitter. There are black, ceramic-coated exhaust tips, electronically enhanced to emphasize the guttural roar of the T/A’s 6.4-liter Hemi V-8.

(To see a quick guide to the 2015 Detroit Auto Show’s most important debuts, Click Here.)

“Underneath the extra-wide 20-by-9.5-inch matte black lightweight forged aluminum wheels are Brembo six-piston calipers with two-piece slotted and vented rotors for ultimate stopping performance,” Mopar adds.

Inside, the rear seat has been removed to save weight. There’s a retro-new pistol grip shifter and a rear roll bar for safety and enhanced chassis rigidity.