The new Range Rover SVAutobiography takes the place of last year's Long-Wheelbase Autobiography Black Holland & Holland edition.

Range Rover has been pushing the extremes. Last year’s limited-edition Range Rover Long-Wheelbase Autobiography Black Holland & Holland edition not only had one of the longest names ever to wrap around the entire back end of a vehicle, but also a price tag to match, at $285,000.

The new Range Rover SVAutobiography has a name that’s not only a bit easier to pronounce but is also expected to be a little easier on the wallet. But it nonetheless will be the most powerful production model ever, with its optional supercharged V-8 making a neck-snapping 542 horsepower.

Set to debut at the New York International Auto Show this week, parent Land Rover claims the new model will offer “unparalleled comfort and refinement.” The new SUV will even offer a new feature called “Event Seating,” with two foldaway seats that can deploy from the luggage compartment for those who want to tailgate in style.

The heart of the new SVAutobiography is that optional 5.0-liter supercharged V-8. Mated to an eight-speed ZF automatic transmission, it produces 542 hp and 501 pound-feet of torque. Buyers will also be able to opt for a slightly less powerful gas engine or, depending on market, two optional diesels. As if that sort of power weren’t enough, the maker says it has tuned the supercharged 5.0-liter package to deliver, “a subtly enriched engine note.”

The SVAutobiography will be the most powerful production model ever, with its optional supercharged V-8 making a neck-snapping 542 horsepower.

But even those who don’t go for the most powerful engine package will get plenty of features not found in the standard-issue Range Rover.

The exterior is done up in a unique two-tone paint scheme, the upper body finishes in Santorini Black, while nine other colors are available for the lower body. There’s special lettering on the hood, along with a distinctive front grille using a Graphite Atlas and polished chrome finish. The rear gets quad tailpipes on models equipped with the 542-hp engine.

(Land Rover adds new Range Rover Sport HST. For more, Click Here.)

Up front, there are machined aluminum driver controls and special trim for the center console and armrests. There are 20-way power seats and a 1,700-watt, 29-speaker Meridian sound system.

Those sitting in back, for example, will find Business Class-style seating, a chiller compartment and power-deployable tables. There are even solid aluminum coat hooks incorporated into the rear pillars, aluminum accents and deep mohair carpet mats. Each rear passenger has individual climate controls.

The new SUV will even offer a new feature called “Event Seating,” with two foldaway seats in the luggage compartment for those who want to tailgate in style.

The cargo compartment offers an optional sliding load floor to make it easier to get to your bespoke luggage.

(Click Here for details about the Evoque convertible.)

“With the SVAutobiography we have taken the opportunity to optimise the Range Rover’s luxury execution and precision while delivering beautiful detailing that considerably enhances the customer’s experience of our flagship vehicle,” proclaims Design Director Gerry McGovern.

The new model is the first to come from Jaguar Land Rover’s new Special Operations division, and is clearly intended to take on some of the ultra-premium SUVs coming from manufacturers such as Maserati, Bentley and even Rolls-Royce.

(To see more about the first drive in the 2015 Land Rover Discovery Sport, Click Here.)

U.S. pricing starts at $200,490, pushing to the extreme edge of the Porsche Cayenne range. That’s slightly more than the old Range Rover Autobiography Black model it replaces.