Subaru debuted its STI Performance Concept at the New York Auto Show today.

There’s nothing wrong with a little bragging, at least if you’ve got something worth crowing about. Subaru has been quite well, thank you, on both road and track, and New York Auto Show-goers will get to see why when they check out the Subaru STI Performance Concept making its debut this week.

The concept car comes at a good moment for the Japanese maker which is planning a major U.S. expansion of its Subaru Tecnica International operations, STI for short. It will focus on three core business operations: aftermarket parts, STI-tune cars – such as the top-line version of the WRX – and motorsports.

“At STI we know from our racing that to win, it is important not only to have high power, but also that all aspects of performance are balanced over the whole car,” said STI President Yoshio Hirakawa. “When we achieve this balance, the driver feels that the car is easy to handle and reliable, and he can use it fully to the limits of its performance. Our plan is to produce cars and accessories that drivers can really enjoy.”

Reading that, you might start to wonder whether the STI Performance Concept on the floor at New York’s Jacob Javits convention center is a sign of things to come. After all, Subaru has a history of signaling its plans with concept cars that eventually make it into production.

The STI Performance Concept comes with that famous Boxer engine, but it won't become a production vehicle.

And all the various updates to what is, at its roots a Subaru BRZ sports car, seem so very do-able.

(Lexus goes for goosebumps with 2016 RX. For more, Click Here.)

Sorry to break the news, but company sources caution that there are no plans to take the NY concept car anywhere except to the next auto show. Production is not in the works.

Nonetheless, those same sources proudly suggest there’s a lot to see in the STI concept which showcases the sub-brand’s technical prowess, both on the street and on track, STI routinely being a force to reckon with on the rally car circuit.

(Click Here for details on the strong auto sales in March.)

Some of the credit goes to the gutsy boxer-style engine that shares the stage with the STI Performance Concept. But a closer look at the show car reveals it has pulled together an assortment of STI upgrades used both in racing and road applications. These include its beefed-up suspension and chassis, improved braking and significant aerodynamic enhancements – such as the massive rear wing – designed to both reduce drag and increase downforce.

Subaru is planning a major U.S. expansion of its Subaru Tecnica International operations, STI for short.

“The STI Performance Concept is a showcase for the engineering prowess and tuning capability of STI,” the maker brags.

(To see more about Infiniti’s debut of the QX50 in New York, Click Here.)

Expect to see STI deliver more performance parts and possibly also more complete STI vehicles going forward, Hirakawa said, concluding, “Our main target is the U.S.