A well-equipped version of the 2016 Ford F-150 Limited will push over $60,000.

How high is up? That’s not a rhetorical question, at least not when it comes to pickup trucks, buyers seemingly willing to snap up ever more expensive versions.

So, the sky’s the limit. Make that Limited, the latest, and now most expensive, version of the F-150 that Ford has ever offered, at around $60,000. For the money, Ford will throw just about everything it can think of into the equation, from a unique, satin-chrome grille and tailgate, to 22-inch wheels, laser-engraved VIN plate, even fiddleback eucalyptus wood trim.

“The F-150 Limited sets a new bar for what discerning customers should expect in a high-end truck,” said Raj Nair, Ford group vice president, Global Product Development, in a statement announcing the new model. “We’re adding segment-exclusive technology, and features that improve productivity, convenience and capability with distinctive style.”

While pickups were once the exclusive purview of workers and craftsmen, the market has shifted dramatically in recent years. And the same up-market trends that have hit the passenger market have been at work in the truck segment.

“Whatever we throw at the market, buyers seem to want still more,” said one Ford insider.

Properly equipped, this F-150 Limited SuperCrew could tow over 10,000 pounds.

Not all that long ago, Ford thought it found the sweet spot with the F-150 King Ranch, but buyers wanted something even better-equipped and more exclusive, which led to the launch of the F-150 Platinum, which easily nudged into $50,000 territory.

Recent studies have shown that trucks and SUVs make up the majority of vehicles sold in the U.S. that, from at least a price standpoint, fall into the luxury category. While not quite in S-Class territory, the 2016 Ford F-150 Limited will command as much as a reasonably well-equipped Mercedes-Benz E-Class.

(For once, conventional wisdom is right. When it comes to auto safety, bigger is better. Click Here for more.)

And, as with a traditional luxury car, Ford is pushing the exclusivity factor.

On the outside, the F-150 Limited gets raised badging on the hood, a unique grille, body-color end caps on the front bumper, a body-colored rear bumper and bright belt moldings to “visually tie the two together,” Ford explains. The exterior is completed with 22-inch polished aluminum wheels, a chrome exhaust tip and satin-chrome door handles.

One of the Limited model's badges.

Inside, the truck is detailed with Mojave leather seating surfaces, a unique instrument cluster, a laser-engraved VIN plate and production number, and that rare Australian fiddlehead eucalyptus wood.

Adding to the traditional luxury details, the Limited is loaded with technology, including one of Ford’s first applications of the third-generation Sync3 infotainment systems, a 360-degree camera system, adaptive cruise control, quad-beam LED headlamps and massaging front seats.

Where some might expect the 2016 Ford F-150 Limited to feature the biggest, baddest V-8 in the company’s toolbox, the truck actually comes with a 3.5-liter EcoBoost V-6. But the package churns out 365-horsepower and 520 pound-feet of torque, enough to tow a 10,100-pound trailer with the optional Pro Trailer Backup Assist system.

(Chevy takes aim at the Ford F-150 with a clever Internet ad campaign. Click Here to check it out.)

Leather seats and eucalyptus wood.

Paired with a 6-speed automatic – and offered in either rear- or all-wheel-drive – the Limited is expected to deliver 17 mpg City, 24 Highway and 20 Combined, according to the EPA.

How well the F-150 Limited will do is yet to be seen. Ford insists it is struggling to keep up with demand for the new pickup – but some observers question whether the market has yet fully accepted the new aluminum-intensive truck. Ford has stepped up incentives in select markets – some of the givebacks topping $10,000 in a few regions on high-line F-150s.

But the big rig remains the nation’s best-selling full-size pickup and, with the launch of the F-150 Limited, Ford hopes to retain its grip on the sales crown.

(Ford downplays new F-150 incentives. Click Here for more.)