Mercedes is adding another entry to its Sprinter commercial van line-up: the Worker.

Mercedes-Benz appears to be trying to cater to the “1%” crowd as well as those who may aspire to be part of that group with its latest two efforts.

The German maker introduced another option in its commercial van line-up at the Chicago Auto Show: the Sprinter Worker.

Starting at just $32,495, the Sprinter Worker will offer the simplest and most straightforward equipment and packaging within the Sprinter Van model line, which includes the 2500 and heavy-duty 3500 models. 

Targeting the heart of the commercial van market for plumbers, electricians, general contractors, and HVAC specialists, the Worker was designed with input from dealers and customers alike, offering the safety, reliability, and best-in-class service intervals—up to 20,000 miles—expected from Mercedes-Benz vans, all at an affordable and approachable starting price.

The new Sprinter is just one of many entries in the segment. Toyota introduced its U2 commercial van concept at this year’s show as well.

Mercedes-AMG and Cigarette Racing are partnering up again to present the Cigarette Racing Team 41’ SD GT3 boat inspired by the Mercedes-AMG GT3 racecar.

Toyota and Mercedes are by no means the only makers sensing opportunities in the compact commercial van market. Ford has struck a responsive chord with the Transit model that targets bakeries, florists, plumbers and other small business owners.

(Toyota’s U2 Concept picks up on urban lifestyle trends. For more, Click Here.)

Nissan, among others, has done well with the NV200 – which, among other things, was named New York City’s “Taxi of Tomorrow,” and is now entering the city’s vast cab fleet. General Motors also has a entry in the segment.

However, if the owners of these commercial vans do become part of the “1%,” Mercedes-AMG may have something they’re interested in driving … at least watching them being driven anyway.

Mercedes-AMG and Cigarette Racing are partnering up again to present the Cigarette Racing Team 41’ SD GT3 boat inspired by the Mercedes-AMG GT3 racecar. It’s the sixth year for the partnership.

As the most powerful “open performance” boat ever produced by the Cigarette Racing Team, the 41’ SD GT3 marries the characteristic styling and thoroughbred motorsport technology of the Mercedes-AMG GT3 that will be on display alongside it, according to team officials.

(Click Here for details about how Mercedes sales lifted Daimler AG’s earnings.)

Both the new boat and racecar are on display at the Miami Boat Show in Miami, Florida.

The new boat’s exterior color scheme matches that of the latest version of the Mercedes-AMG GT3, which competes in the world’s most hotly contested customer race series.

The GT3 racecar boasts an AMG-produced 6.3-liter V8 engine taken from the SLS AMG GT3. User-friendly technology, excellent reliability, long maintenance intervals and low running costs made this high-revving, naturally aspirated engine the ideal choice for the new AMG customer sports model.

Like the seven-speed AMG SpeedShift Dual Clutch transmission in the GT S, the six-speed sequential racing gearbox in the GT3 is mounted in a transaxle configuration on the rear axle, thereby facilitating optimum weight distribution. The two high-performance models also have double-wishbone suspension that is made almost entirely from aluminum in common. These solutions once again demonstrate how closely linked regular production technology and racing technology are at AMG.

(Want to see spot shots of the 2017 Mercedes E-Class Coupe? Click Here.)

“We are thrilled to partner with the Mercedes-Benz performance brand again this year to design our fastest open performance center console powerboat yet,” said Skip Braver, president and CEO of Cigarette Racing Team. “The 41’ SD GT3 embodies our brand’s commitment to innovation and craftsmanship and once again shows the strength of our collaboration with Mercedes-AMG.”