Before the shutdown, the Chrysler 200 stacked up on dealer lots despite hefty incentives.

Fiat Chrysler’s assembly plant in the Detroit suburb of Sterling Heights will remain closed until early April, three weeks longer than originally planned, due to sluggish sales.

FCA Chief Executive Sergio Marchionne has already said he wants to end in-house production of two midsize models, the Chrysler 200, as well as the Dodge Dart, shifting manufacturing to a contract supplier. That would free up space for more popular – and higher profit – models, such as the company’s pickups and SUVs.

Even though the Sterling Heights plant has already been idled for five weeks, there was still a 147-day backlog of Chrysler 200 sedans, as of March 1, according to industry data. While down from a 217-day supply at the start of the shutdown, that’s still more than twice the industry norm of 60 to 65 days’ inventory.

Sales of midsize passenger cars have been especially hard hit by shifting consumer demand as fuel prices have tumbled in recent months, according to industry analysts. That is no expected to recover anytime soon, as midsize buyers have shifted by the millions to pickups, SUVs and crossover-utility vehicles.

Utility vehicle sales are expected to surpass demand for sedans of all sizes this year, noted Stephanie Brinley, a senior analyst with IHS Automotive .

Sales of the Dodge Dart have also tumbled.

(FCA readying new Jeep pickup.Click Here for the story.)

Last year, all light truck models – including pickups, SUVs, CUVs and vans — accounted for 58% of the U.S. new vehicle market, up from 49% as recently as 2012, according to data tracking service Autodata Corp. That has topped 60% in recent months.

The Chrysler 200 has been especially hard hit, in part due to negative reviews from influential sources such as Consumer Reports. The non-profit publication listed that sedan as one of the worst it rated last year. U.S. sales of the sedan were off 58% in February compared to year-earlier levels.

FCA originally hoped to restart the Sterling Heights line on March 14th. It will now remain closed from February 1 through April 4th.

Also struggling is the Dodge Dart, a nameplate relaunched with much ballyhoo several years ago. But demand has fallen well short of FCA’s initial expectations, and despite cutbacks at a plant in Belvidere, Illinois, inventories still stood at 77 days, as of March 1, down from 122 a month before.

On January 27th, Marchionne revised his five-year business plan to reflect shifting market trends, announcing, “We will be continuing discussions with potential partners” who might be willing to produce the Chrysler 200 and Dodge Dart for FCA.

Fiat Chrysler CEO Marchionne would like to shift away from sedans to SUVs and pickups.

(Jeep brand aims to launch into booming Indian market this year. Click Here for more.)

The CEO has repeatedly outlined a goal of forming an alliance with another automaker in a bid to improve its economies of scale, though FCA has so far been rebuffed by several potential partners, including cross-town rival General Motors.

So far, no one has expressed a willingness to build the Dodge and Chrysler sedans for the company. It remains to be seen if FCA will continue to produce them on its own or simply walk away from those models to focus on more profitable products.

(Marchionne takes huge pay cut this year. Click Here to find out why.)

Don't miss out!
Get Email Alerts
Receive the latest Automotive News in your Inbox!
Invalid email address
Give it a try. You can unsubscribe at any time.