Chevrolet has renewed its Major League Baseball sponsorship, a partnership that dates back to 2005.
Looks like it’s going to be Baseball, Hot Dogs, Apple Pie and Chevrolet for at least another three years as General Motors all-American brand renewed its sponsorship agreement with Major League Baseball.
While the slogan dates back to an immensely popular advertising campaign from 1974, the current deal with MLB goes back to 2005. An interesting note: the new deal is for just three years, which is down from the previous five-year agreement.
Under the deal, Chevrolet will continue to be the Official Vehicle of Major League Baseball and becomes the Official Automotive Sponsor of USA Baseball’s Play Ball initiative — a collaborative effort to encourage youth participation in baseball and softball.
This sponsorship agreement gives Chevrolet the ability to promote its logo along with the MLB logo as it promotes youth baseball and allows Chevrolet to present two of baseball’s most prestigious awards: the Ted Williams All-Star Game Most Valuable Player Award and the World Series Most Valuable Player Award.
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“Chevrolet’s partnership with Major League Baseball is a natural fit and allows the brand and our dealers to connect with generations of Americans on a personal level through the support of hometown teams at both the professional and youth levels,” Paul Edwards, GM’s U.S. vice president of Chevrolet marketing, said in a statement.
Chevys are still the official cars of Major League Baseball.
As part of the partnership, Chevy helps provide leagues across the U.S. with additional equipment, as well as ponsorship checks and fundraising opportunities from Chevrolet, as well as unique Major and Minor League Baseball experiences such as exclusive instructional clinics.
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In the last 10 years, Chevy Youth Baseball has donated more than 90,000 equipment kits, renovated 9,400 parks and impacted more than 5.2 million kids across the U.S. The idea is to get kids playing baseball again.
“Providing young people with more access and opportunities to play baseball is an important priority for us,” said Noah Garden, MLB executive vice president, Business.
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“Chevy’s commitment to youth baseball aligns perfectly with the goals of Play Ball. This renewal displays an ever-increasing commitment to our partnership and to youth baseball players all over the country.”