General Motors' $500 million investment in ride-share company Lyft occurred the two sides met at CCE, according to show organizers.

With the big Consumer Electronics Show in Las Vegas getting more attention than ever before from carmakers, the Los Angeles Auto Show is adapting to that demand by adding a new four-day preview aimed at the news media that blends cars and technology.

AutoMobility LA will run from Nov. 14-17, at the Los Angeles Convention Center and includes the Technology Pavilion – a new 50,000-square-foot building being constructed to accommodate the auto-tech exhibits. The space is double the size of the area devoted to the Connected Car Exposition or CCE that preceded the LA show for the past couple of years.

The new event the result of a five-year effort to evolve the show’s press and trade days into trade show for the “new” automotive industry and feature a mix of automakers, tech companies, designers, developers, startups, investors, dealers, government officials and analysts, organizers said.

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The North American International Auto Show, which is held each January in Detroit, also recently announced plans launch AutoMobili-D, which is described as “dedicated exposition focused on the rapidly evolving global automotive and mobility landscape.”

Spearheaded by NAIAS, AutoMobili-D will run in conjunction with the 2017 auto show this coming January in Detroit and will feature more than 100 companies, including automakers, Tier 1 suppliers and tech startups.

Mark Fields, president and CEO, Ford Motor Co., delivers the opening keynote address at the 2015 International CES.

Since 2012, the LA Auto Show’s Advanced Tech Showcase and subsequent CCE have introduced more than 100 new companies to the traditional auto industry. It has featured hundreds of expert speakers, been the stage for dozens of significant technology announcements and facilitated countless business deals.

In 2014, it was voted “best car tech/connected car trade show” by Auto Connected Car News. In 2015, CCE doubled its number of exhibitors over the previous year, saw a 95% increase in attendance and achieved a 73% increase in the number of technology stories, as a result of the conference.

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Several of CCE’s exhibitors received significant funding following the show. Most notably was the $500 million investment by General Motors in Lyft, which to date, is the most significant partnership between an automaker and a ride-sharing service.

CES in Las Vegas has garnered an increasing amount of attention as automakers such as Audi, Mercedes-Benz, Ford and General Motors have used the electronics show in early January to make major announcements in recent years. GM, for example, unveiled its newest electric car the Chevrolet Bolt in Las Vegas rather than Detroit.

“For years, we’ve been at the epicenter of the changing automotive industry, creating a setting for some of the largest partnerships such as that between General Motors and Lyft,” said AutoMobility LA and LA Auto Show President and Chief Executive Officer Lisa Kaz.

“We’re excited to continue to connect brands, whether established or start-up, with influential people and provide engaging experiences with the world’s leading companies.”

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Technology Pavilion exhibitor hinclude but are not limited to companies such as ATMO Auto Power, Continental International, Garmin International, Mocana, QNX and whiteCryption. Returning sponsors include Global Automakers, KPMG, Mojio, State Farm and Pirelli.