Lexus is bringing a little spice to this year's Los Angeles International Auto Show with is Sriracha IS concept.
With opening of the Los Angeles Auto Show, Lexus is unveiling what it describes as a “spicier” and sportier version of the Lexus IS.
Lexus Sriracha IS borrows a series of design cues and gimmicks from Huy Fong Foods, foodie finishes and an arsenal of Sriracha within easy reach for emergency situations.
“The new Lexus IS is so hot, we decided to make it Sriracha hot, with all the custom details every Sriracha fan will appreciate,” said Brian Smith, Lexus vice president of marketing.
“I feel so humbled to see my Lexus and Sriracha friends’ love for my hot sauce,” said David Tran, chief executive officer and founder of Huy Fong Foods. “The Lexus Sriracha IS is really the perfect mix for a ‘hot’ and ‘spicy car’ – just the way I like it.”
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To bring the concept to life, Lexus commissioned West Coast Customs to put together a combination of special features for the Sriracha IS, which includes an official Sriracha IS paint Job, which was designed to mimic Sriracha sauce inside the bottle.
Sriracha sauce was used into the formulation of the exterior paint as well as the steering wheel.
To get the correct recipe, Lexus experimented with a range of mixtures and methods – including adding Sriracha sauce to the paint itself – to create the Sriracha Red color, complete with flecks of chili-like flakes.
There also is a Sriracha-Injected steering wheel, which used a Sriracha-like liquid cast in resin, then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.”
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A Sriracha mode can be used by the driver to shift the powertrain into faster gear changes and more dynamic throttle mapping.
Plush leather seats are hand-embroidered with the Huy Fong rooster logo, the Sriracha IS logo and green accents. The settings for the seat warmers and AC/heating system have been upgraded to go from cool to Sriracha hot.
On the exterior of the car custom badging on the side, rear and door wells identify this model, while illuminated callouts under the passenger and driver’s doors add a level of exclusivity. Touches of green are a signature element of official Huy Fong Foods products.
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Bottle-cap green details throughout the car including an outline of Lexus’ trademark spindle grille, hand-painted brake calipers, mood lighting throughout the Interior, hand stitching on the seats and chrome side view mirror accents