Lexus is giving an early look at it Black Panther-themed ad for its LS 500 F Sport.

With Eagles set to play the Patriots in the Super Bowl, carmakers are lining up to show off their latest ads.

Lexus, as it prepares for launch of the new LS 500, the signature vehicle in the Lexus line, will once again be participating in advertising’s biggest day with a new ad created in partnership with Marvel Studios’ highly anticipated film “Black Panther,” which open in U.S. theaters in mid-February.

The spot, “Long Live the King,” pairs the flagship luxury performance sedan, the 2018 Lexus LS 500 F Sport, with the Black Panther in a story that revolves around the character of T’Challa in his role as Black Panther recovering stolen vibranium, the mythical ore found only in the Black Panther’s home of Wakanda.

“There is an authentic match between the duality of both the Black Panther and the LS. The spot utilizes the Black Panther’s life as a Super Hero and as royalty to show the two sides of the LS: performance and luxury,” said Cooper Ericksen, Lexus vice president of marketing.

“The stars aligned for this Super Bowl spot, with Lexus launching our flagship sedan and audiences primed for Marvel Studios’ highly anticipated release ‘Black Panther.’ Uniting LS with Black Panther on advertising’s biggest stage was an opportunity we couldn’t pass up.”

Lexus and its affiliation with Marvel Comics has its LS 500 F Sport feared in the new Black Panther movie.

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The song “Legend Has It” by Run the Jewels, with its driving beats and “step into the spotlight” lyric, provides the perfect soundtrack for the action as the Black Panther and the LS 500 F Sport make their thrilling debuts. The song, also used in the first trailer for the film, is from the album “Run the Jewels 3,” which debuted at # 1 on Billboard’s Top R&B/Hip-Hop Albums chart for the physical release.

“This spot feels beautifully cinematic from start to finish,” said Mindy Hamilton, Marvel’s senior vice president of global partnerships and marketing.

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“With a character as important as Black Panther and a brand as iconic as Lexus, we knew that we had to rise to the occasion by creating something unforgettable. It’s a climactic moment for all of us as we come together to celebrate this wonderful collaboration and enjoy the big game.”

“Long Live the King,” directed by Samuel Bayer, incorporates actual footage from the film. The ad was shot in downtown L.A. at night using a custom lighting unit.

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The Super Bowl spot is part of a collaboration between Lexus and Marvel Studios for a marketing campaign that will includes a “Black Panther”-themed event at Comic-Con International: San Diego after-hours last July, and an original graphic novel created with Marvel Custom Solutions titled “Black Panther.”