Hyundai now offering three year’s worth of complimentary maintenance on new vehicles purchased after Feb. 1.

Automakers are always looking for an edge on the competition and Hyundai Motor America is looking to offer potential customers some additional value for their purchase or lease by providing three years of complimentary maintenance.

Applicable for any 2020 model year vehicle, the Hyundai Complimentary Maintenance program includes oil and filter changes plus tire rotation at normal factory-scheduled intervals for 3 years or 36,000 miles, whichever comes first.

“Hyundai has always been a company that listens to customers and strives to provide products and services that maximize value and simplify life,” said Barry Ratzlaff, chief customer officer, Hyundai Motor America.

(Hyundai hopes Sonata Super Bowl ad is “wicked smaht”)

The company pushed to ensure plenty of folks know about the new program — it announced it with a commercial during the Super Bowl. The company also used the event to promote its Smart Park technology on the new 2020 Sonata.

Hyundai’s three years of complimentary maintenance includes tire rotations and oil changes.

“Building on the strong foundation of America’s Best Warranty, Hyundai Complimentary Maintenance helps dealers ensure that our owners keep rolling with peace of mind,” Ratzlaff added.

“These programs, along with 5 years of roadside assistance and 3 years of Blue Link connectivity, give owners confidence that we will take care of them once they’ve joined the Hyundai family.”

(Hyundai Motor’s global sales slide in 2019, predicts 2020 increase)

Hyundai Complimentary Maintenance is available for new 2020 Hyundai models purchased on or after Feb. 1, and covers oil changes and tire rotations at normal intervals outlined in each vehicle’s owner’s manual.

John Krasinski, formerly of The Office, uses the Smart Park feature on the new Sonata.

These services include:

• Engine oil and filter changes
• Tire Rotation
• Normal, factory-scheduled maintenance for 3 years or 36,000 miles (whichever comes first)
• Hyundai filters & Quaker State oil
• Supplemented or extended Hyundai Protection Plans

Hyundai Complimentary Maintenance is the latest addition to the Hyundai Assurance program, which promises to create a better experience for shoppers and owners of Hyundai vehicles.

(Hyundai’s $52B “Strategy 2025” plan calls for battery cars and “personal air vehicles”)

Hyundai Assurance is made up of Owner Assurance, now including complimentary maintenance, and Shopper Assurance, which together offer customers a variety of ways to simplify the buying process and improve the owning and service experience.