GM's new car-sharing service, Maven, is expanding its operations to three new locations: Chicago, Boston and Washington D.C.
Maven, General Motors’ personal mobility brand, is expanding, adding Chicago, Boston and Washington D.C. to the original operations in New York City and Ann Arbor, Michigan.
Overall, members of the fledgling service have already driven more than 1 million miles.
“Whether it’s driving to land the perfect job, meeting friends for a fun weekend or exploring the city, Maven enables our members to access transportation how they want it, when they want it,” said Julia Steyn, GM vice president of urban mobility and Maven.
“As we continue to expand into key cities, more customers will see how Maven can provide next-gen freedom by seamlessly connecting them with people and places that matter,” she said.
The Maven City car sharing program is now in operation in Chicago with pricing starting at $8 an hour, including insurance and fuel. Registered customers use the Maven app to reserve one of 30 vehicles at more than 15 sites throughout the city.
When Maven City members reserve their choice of available Chevrolet, Cadillac and Buick vehicles, they have the convenient and unique option of having the vehicle delivered to them. Maven has partnered with ZIRX to handle the vehicle drop off.
Like many other car- and ride-sharing services, Maven is based around a smartphone app.
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In addition to Maven City, Maven Plus, the residential on-demand car-sharing service, is available to residents of the Aqua luxury high-rise apartment community in the city’s Lakeshore East neighborhood.
In Washington D.C., Maven will be available to residents of the Hepburn, a 195-unit luxury apartment community opening next month on the grounds of the Washington Hilton, located in the city’s Kalorama neighborhood. Maven City – open to all qualifying D.C. residents – will launch by the end of June.
Maven Plus and Maven City are coming to Boston this summer.
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Launched in March with Lyft, the Chicago Express Drive short-term rental program leverages the Maven platform. It allows the Lyft ride-share service drivers in the Chicago area to rent Chevrolet Equinox crossovers for $99 a week. The service has grown to more than 200 cars in eight weeks will expand to additional markets including Boston, Baltimore and D.C. by the end of the year.
Maven is using GM campus car sharing locations as beta labs for testing future shared mobility services. It recently launched a peer-to-peer car sharing pilot in Warren, Mich., and a campus car sharing service at GM do Brasil headquarters in Sao Cataeno do Sul.
There are now more than 50 Maven team members working globally as the brand continues to attract top talent from the car sharing, ride sharing and connected car industries, as well as some of the best minds from within GM, the company noted.
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By the numbers, Maven members and Lyft drivers using Express Drive have logged more than one million miles on the road. Maven Plus is serving more than 5,000 residents in New York and Chicago, while Maven City has doubled in the past 90 days to more than 1,500 users in Ann Arbor and Chicago. The most popular vehicle: Chevrolet Volt.