Hyundai plans to sell the new Ioniq EV throughout the United States not just in California or the 11 states in the West and Northeast that have adopted California’s zero emission mandate.
“The pure electric vehicle will be available in all 50 states,” said Michael O’Brien, Hyundai vice president of product planning. Other manufacturers have limited sales of electric vehicles to California and few other states because they lose money on each one they sell.
O’Brien said the new the new Ioniq EV will go on sale before the end of the year and will be followed shortly thereafter by a hybrid version. The third vehicle in the Ioniq family, the plug-in hybrid version, will go on sale at the beginning of the third quarter of next year, he said during a briefing at the Hyundai Advanced Technical Center outside Ann Arbor, Michigan.
The EV, hybrid and plug-in hybrid share a common platform and some key components, added O’Brien, who also noted the Ioniq family, with three unique powertrains, is Hyundai’s first group of dedicated green vehicles.
(Hyundai working up 250-mile EV. For more, Click Here.)
It is also the first vehicle in the world to be offered in three electrified powertrains and a dedicated platform and body style, he added.
The Ioniq family will be equipped with Apple CarPlay, Android Auto and wireless charging.
In addition, they will come with a lifetime warranty for the batteries, standard DC fast-charging capability as well as driver assistance features such as automatic emergency braking, lane departure warning and blind spot detection. Connectivity and autonomy are becoming ever more important in planning new vehicles, O’Brien noted.
The first Ioniq electric vehicle went on sale in South Korea last summer, he added.
(Click Here to learn how Hyundai and Kia hope to become second in the green-car market.)
The demand for EVs, hybrids and plug-in hybrids is relatively small since only 2.8% of the vehicles sold in the U.S. fit the category, O’Brien said. The market share of green vehicles has dropped from 3.8% in 2013 when gasoline was more expensive, he added.
However, market research indicates that green vehicles will become increasingly important as young “millennials” become the predominant buyers of new vehicles in the U.S. before the end of the decade.
(To see more about Hyundai’s plans to blitz the market with 26 new “green” machines, Click Here.)
Millennials are much more open to green vehicles than Baby Boomers who they will soon supplant has largest buying cohort. Urbanization, tighter fuel-economy standards and ZEV mandates in California all make it imperative that manufacturers prepare for a future where hybrids, EV and plug-in hybrids become more popular even if the demand is limited now, he said.
I hope they will continue to tweak the software and sensors for the a/c current draw for the big swath of the US where it’s needed 9 months a year. Don’t guess they can do anything about the surcharges some states have – pegged at 10X the registration fee each year a gasoline version would pay here