There are more EVs under development than we can count -- more than actual buyers?
As viewers of TheDetroitBureau.com are aware, impending European carbon dioxide regulations are prompting virtually all automakers to develop electric vehicles, if only to get taxpayer subsidies or earn credits so that larger, less efficient vehicles can remain in production.
It is actually a global trend since other countries are in the process of adopting similar standards.
Just how the automotive industry will change given the new electric vehicle technologies, unheard of business models, and the emergence of unknown, untested entrants remains to be seen.
One hotly debated issue – optimistic industry forecasts versus actual customer demand with or without huge incentives – could result in a huge taxpayer-funded boondoggle if expensive, range limited EVs are spurned by potential buyers.
“The Frankfurt Motor Show in September 2009 showed real evidence that the automotive industry has made firm commitments towards EVs, however consumers see major barriers to adoption with factors such as infrastructure and range. By understanding the voice of the consumer, the automotive industry can ensure that they are in prime position to take full advantage of this exciting new market,” says Frost & Sullivan Industry Manager Catherine Butterworth.
The respected consulting group is in the process of putting together a briefing that analyzes the driving and usage characteristics of private users by considering their current driving needs and examining potential features expected from electric vehicles.
The Automotive & Transportation Group at Frost & Sullivan will present an online analyst briefing presentation on Tuesday, 6 October 2009. This briefing will profile potential EV adopters, examine their infrastructure requirements and interpret how consumers respond to new business models. Stay plugged in at TheDetroitBureau.com as we continue to follow EVs.